Side-by-side comparison · Sales & Customer Support
Clay vs Gong vs Sierra
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Growth marketers, sales ops people and agencies who build targeted lead lists and personalised outbound.
Pick it if: Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.
Pick it if: Large consumer brands that want an AI agent to handle a big share of their customer conversations end to end.
Overview
| Attribute | Clay | Gong | Sierra |
|---|---|---|---|
| In one line | Builds and enriches lead lists from 100+ data sources, with an AI agent for web research. | Records and analyses sales calls and emails to coach reps and forecast deals. | Builds and runs AI customer service agents for big brands, across chat, email and phone. |
| Pricing model | Freemium | Paid | Paid |
| Starting price | From $167/mo | See website | See website |
| Free plan | Yes | No | No |
| Works with Claude Code | No | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Clay | Gong | Sierra |
|---|---|---|---|
| Overall rating | 3.7 | 4.0Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 2.5 | 4.0 | 3.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 5.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.0 | 2.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Clay | Gong | Sierra |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | – | Yes | – |
| Desktop app | – | – | – |
| Browser extension | Yes | Yes | – |
| API access | Yes | Yes | – |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | – | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | – | – |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | – | Yes |
| Works in many languages | – | Yes | Yes |
| Capabilities score | 8/ 17 | 8/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Clay | Gong | Sierra |
|---|---|---|---|
| Plans | Free Free Learning Clay and small tests. | Platform fee Custom (billed yearly) Every Gong customer pays this, scaled to team size. | EnterpriseOur pick Custom Large companies with high conversation volumes. |
LaunchOur pick From $167/mo, less billed yearly Founders and small teams building outbound lists. | Per-user licenceOur pick Custom per user (billed yearly) Each rep or manager who records and reviews calls. | ||
Growth From $446/mo, less billed yearly Teams syncing Clay with their CRM. | Add-ons (Engage, Forecast, Enable) Custom Teams that want outreach, forecasting or coaching in Gong too. | ||
Enterprise Custom Large teams needing SSO and controls. | |||
| Which plan to pick | Learn on Free, then move to Launch when you are ready to run real campaigns. Only take Growth if you need CRM sync or the API. Set credit budgets on every table. | Start with the core licence for reps who run customer calls and add Forecast or Engage only once the team uses Gong daily. Push back on bundles and multi-year terms during negotiation. | There is one route: talk to Sierra's sales team. Agree clearly what counts as an outcome you pay for, and what setup and services cost, before you sign. |
Key features
Pros and cons
| Attribute | Clay | Gong | Sierra |
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Who each one is for
| Attribute | Clay | Gong | Sierra |
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Questions people ask
Which is better, Clay, Gong or Sierra?
Gong scores highest overall in our ratings (Clay 3.7/5, Gong 4.0/5 and Sierra 3.9/5). Clay is best for building niche lead lists and finding emails and phone numbers from many sources. Gong is best for coaching reps from real call recordings and spotting at-risk deals early. Sierra is best for high-volume customer service at large brands and AI phone agents that take real actions.
Which is cheaper, Clay, Gong or Sierra?
Clay: There's a free plan, and paid plans start at From $167/mo. Gong: Pricing isn't published; check the vendor's site for a quote. Sierra: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Clay, Gong or Sierra?
Gong rates highest for ease of use in our scores. Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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