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Side-by-side comparison · Research & Search

ChatGPT Deep Research vs NotebookLM vs Exa

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

ChatGPT Deep Research

3.8

From $8/mo

Best overall

NotebookLM

4.5

From $4.99/mo

Exa

4.0

From From $4 per 1

Comparing 3 tools, the maximum.

At a glance

ChatGPT Deep Research

3.8

Pick it if: ChatGPT users who want a proper write-up on a question and are happy to wait a few minutes for it.

NotebookLM

4.5
Best overallBest valueEasiest to use

Pick it if: Anyone who needs to understand or explain a set of documents they don't have time to read properly.

Exa

4.0

Pick it if: People using Claude Code or building their own assistants who want real web search behind them.

Overview

AttributeChatGPT Deep ResearchNotebookLMExa
In one lineChatGPT's research mode, which browses for you and writes up a cited report.Upload your own documents and ask questions that only draw on those sources.A search engine built for AI tools, so Claude can find exactly the pages it needs.
Pricing modelFreemiumFreemiumFreemium
Starting price$8/mo$4.99/moFrom $4 per 1
Free plan Yes Yes Yes
Works with Claude Code No No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeChatGPT Deep ResearchNotebookLMExa
Overall rating3.84.5Winner4.0
Ease of useHow quickly someone non-technical gets value from it.
4.0
5.0
3.0
FeaturesHow much it can do, and how well the pieces fit together.
4.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.5
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
5.0
4.5
Speed & reliabilityHow fast it is and how often it falls over.
3.0
4.0
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeChatGPT Deep ResearchNotebookLMExa
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes No
Desktop app Yes No No
Browser extension Yes Yes No
API access Yes– Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes No
Understands images Yes Yes No
Makes images Yes Yes No
Makes video Yes Yes No
Writes code Yes No No
Runs agents or automations Yes No Yes
Learns your brand or style Yes No No
Works in many languages Yes Yes Yes
Capabilities score16/ 1711/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeChatGPT Deep ResearchNotebookLMExa
Plans

Free

Free

Seeing what a report looks like.

FreeOur pick

Free

Almost everyone. Try this before paying for anything.

FreeOur pick

Free

Personal use inside Claude Code.

Go

$8/mo

Casual users who want more chat, not more research.

Google AI Plus

$4.99/mo

People who hit the free limits now and then.

Pay as you go

From $4 per 1,000 searches

Anyone whose usage outgrows the free credit.

PlusOur pick

$20/mo

Anyone who wants deep research weekly.

Google AI Pro

$19.99/mo

Heavy users who also want Gemini Pro and Deep Research.

Enterprise

Custom

Companies building products on top of it.

Pro

From $100/mo

Heavy users who run research daily.

Google AI Ultra

From $99.99/mo

Power users who want the top of everything Google offers.

Which plan to pickIf you have Plus already, you are set; its deep research allowance covers most people. Do not buy ChatGPT just for research unless you also want the rest of it, because Perplexity Pro costs less and is faster. Pro is only worth it if you run reports every day.Stay on Free until it stops you doing something. If that happens, Google AI Pro is the sensible step because it also upgrades Gemini and Deep Research, which you will probably want anyway. AI Plus is a cheap middle step if NotebookLM is all you care about.Start free. The monthly $10 of credit is plenty for one person using it from Claude Code, and if you do run out you only pay for what you use. Enterprise is for software companies, not for a business that just wants better search.

Key features

AttributeChatGPT Deep ResearchNotebookLMExa
Standout features
  • Clarifying questions
  • Long, cited reports
  • Runs in the background
  • Your own files and apps
  • Visual output
  • Agent mode
  • Grounded answers
  • Many source types
  • Audio and Video Overviews
  • Studio outputs
  • Discover sources
  • Sharing
  • Meaning-based search
  • Page contents
  • Find similar
  • Deep search
  • Agent runs
  • Hosted MCP

Pros and cons

AttributeChatGPT Deep ResearchNotebookLMExa
Pros
  • Clarifying questions up front mean fewer wasted runs
  • Among the most complete and well-structured reports of the three
  • Runs in the background and notifies you when done
  • Can bring your own files and connected apps into the research
  • Exports to PDF with charts and tables
  • Answers only from your sources and cites the exact passage
  • Free plan is big enough for most small businesses
  • Accepts PDFs, Docs, websites, YouTube and audio as sources
  • Audio Overviews are a clever way to get people to engage with research
  • Simple enough that you can hand it to anyone on the team
  • Finds pages by meaning, so vague descriptions still work
  • Free credit resets every month and needs no card
  • Hosted connection for Claude Code takes minutes to set up
  • Returns clean page text ready for an AI to read
  • Pay as you go with no subscription
Cons
  • Slowest of the three; 10 to 30 minutes is normal
  • Free and Go allowances are tiny and described only as limited
  • Reports run long and occasionally cite weak sources
  • Pro usage allowances have been cut for new subscribers
  • Will not research the open web unless you explicitly ask it to find sources
  • Answers can be surface-level on dense material; you still need to read the key parts
  • Audio Overviews take a few minutes and sound alike after a while
  • No way to script or automate it; everything happens in the browser
  • Not much to use on its own; you need Claude or another assistant in front of it
  • Setup assumes some comfort with plugins or settings files
  • Per-request pricing is hard to predict if an agent runs away with searches
  • No mobile or desktop app, because it is a service rather than a product

Who each one is for

AttributeChatGPT Deep ResearchNotebookLMExa
Best for
  • Market and industry scans
  • Comparing products or suppliers
  • Background briefs on a new topic
  • Reading lots of sources at once
  • Summarising long reports
  • Questioning a set of PDFs
  • Turning research into a podcast
  • Study guides and briefings
  • Web search inside Claude Code
  • Finding sites like one you know
  • Building lists of companies or articles
  • Pulling page text for research
You'll find it used by
  • ChatGPT subscribers
  • Marketers
  • Founders
  • Analysts
  • Consultants
  • Marketers
  • Students
  • Small business owners
  • Developers
  • Founders
  • Researchers
  • Claude Code users

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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