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Side-by-side comparison · Video & Audio

CapCut vs HeyGen vs InVideo AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

CapCut

4.0

From AUD $37.99/mo

Best overall

HeyGen

4.1

From $29/mo

InVideo AI

3.4

From $20/seat/mo

Comparing 3 tools, the maximum.

At a glance

Best value

Pick it if: Anyone making short social videos who wants a capable editor without a steep learning curve.

Best overall

Pick it if: Founders, marketers and trainers who need lots of on-camera video but hate filming.

Pick it if: Small businesses and creators who need a steady stream of explainer and social videos without editing skills.

HeyGen scores highest overall, but CapCut gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeCapCutHeyGenInVideo AI
In one lineFree phone and desktop editor for TikToks and Reels, with auto captions and templates.Type a script and a lifelike presenter reads it on camera, in your voice or any language.Describe a video and its AI agent writes, finds footage, narrates and edits a first cut.
Pricing modelFreemiumFreemiumFreemium
Starting priceAUD $37.99/mo$29/mo$20/seat/mo
Free plan Yes Yes Yes
Works with Claude Code No Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeCapCutHeyGenInVideo AI
Overall rating4.04.1Winner3.4
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.5
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
4.5
Output qualityHow good the results are before you fix them.
3.5
4.0
3.0
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
2.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
3.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeCapCutHeyGenInVideo AI
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes Yes
Desktop app Yes No No
Browser extension No No No
API access No Yes No
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO– Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes No Yes
Makes video Yes Yes Yes
Writes code No No No
Runs agents or automations No Yes Yes
Learns your brand or style Yes Yes–
Works in many languages Yes Yes Yes
Capabilities score11/ 1712/ 1711/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeCapCutHeyGenInVideo AI
Plans

Free

Free

Most everyday social editing.

Free

Free

Testing an avatar and the translation feature.

Free

Free

Testing whether the agent's style suits you.

ProOur pick

AUD $37.99/mo, or AUD $299.99/yr

Anyone posting several times a week.

CreatorOur pick

$29/mo, or $24/mo billed yearly

Solo founders and marketers publishing regularly.

Starter

$20/seat/mo, or $10/seat/mo billed yearly

A few short videos a month.

Ultra

AUD $111.99/mo, or AUD $1,299.99/yr

Heavy users of CapCut's AI video and image generation.

Pro

From $49/mo

Heavier users who want 4K and flexible usage.

PlusOur pick

$60/seat/mo, or $30/seat/mo billed yearly

Anyone making video every week.

Teams

From AUD $18/seat/mo

Small teams sharing templates and a brand kit.

Business

$149/mo

Teams with several presenters.

Max

$150/seat/mo, or $75/seat/mo billed yearly

Heavy users and small teams.

Enterprise

Custom

Large companies producing video across departments.

Enterprise

Custom

Companies that need security and legal cover.

Which plan to pickStay on Free until a template or effect you need turns out to be Pro-only. When that happens, take Pro on the yearly plan. Ultra's extra AI credits only matter if you generate a lot of AI video or images inside CapCut.Creator covers most solo founders and marketers: no watermark, your own avatar and 30-minute videos. Move to Business only when you need SSO, more than one custom avatar or a team sharing the account.Use the free credits first, then pay for Plus month to month until you know how many credits a video really takes you. Only switch to yearly once your usage is steady, because refunds are refused after you've used any credits.

Key features

AttributeCapCutHeyGenInVideo AI
Standout features
  • Auto captions
  • Templates
  • Background removal and AI tools
  • Long to short
  • Script to video
  • Phone and desktop
  • Digital twin
  • Video translation
  • Stock avatars
  • Photo avatars
  • Templates and brand kit
  • API
  • Agent Two
  • Stock plus generated clips
  • Voiceover and captions
  • Edit by typing
  • Timeline editor
  • Claude and ChatGPT connection

Pros and cons

AttributeCapCutHeyGenInVideo AI
Pros
  • The free plan covers most everyday editing
  • Auto captions and templates save hours each week
  • Works on phone and desktop with sync
  • Huge library of effects, music and stock footage
  • Digital twins and translation are the best in the category for short clips
  • You can learn it in an afternoon
  • Big library of stock avatars, voices and templates
  • API and Zapier make personalised video at scale possible
  • Goes from a one-line idea to a complete edited video
  • Stock footage and several top video models under one subscription
  • Changes can be made by typing instead of editing
  • Free manual editor for fixing things yourself
  • Works with Claude and ChatGPT through MCP
Cons
  • Pro-only templates and effects watermark your export until you pay
  • Pricing varies by country and app store, and can change without notice
  • ByteDance ownership and the broad content licence worry some businesses
  • Long-form or precise editing is clunky next to Descript or Premiere
  • Free plan is only enough for a test
  • Credits make the real cost hard to predict, especially for longer videos
  • Avatars look less natural the longer they talk
  • Your own avatar needs good lighting and a careful recording to look right
  • Credits run out fast, including on failed or discarded attempts, and don't roll over
  • Refunds are refused once any credits are used, and billing complaints are common
  • Stock footage often doesn't match the script and needs replacing
  • The agent can ignore instructions or repeat clips, wasting more credits
  • Renders can stall, and pricing has changed several times in a year

Who each one is for

AttributeCapCutHeyGenInVideo AI
Best for
  • TikToks, Reels and Shorts
  • Automatic captions
  • Trend templates
  • Editing on your phone
  • Explainer and product videos
  • Translating your videos
  • Personalised sales videos
  • Training content at scale
  • Faceless YouTube and explainer videos
  • Turning a blog post or script into a video
  • Quick social ads and promos
  • First drafts you finish in an editor
You'll find it used by
  • Social media managers
  • Content creators
  • Small businesses
  • Agencies
  • Founders
  • Marketers
  • Sales teams
  • Trainers
  • YouTube creators
  • Small businesses
  • Social media managers
  • Marketers

Questions people ask

Which is better, CapCut, HeyGen or InVideo AI?

HeyGen scores highest overall in our ratings (CapCut 4.0/5, HeyGen 4.1/5 and InVideo AI 3.4/5). CapCut is best for TikToks, Reels and Shorts and automatic captions. HeyGen is best for explainer and product videos and translating your videos. InVideo AI is best for Faceless YouTube and explainer videos and turning a blog post or script into a video.

Which is cheaper, CapCut, HeyGen or InVideo AI?

CapCut: There's a free plan, and paid plans start at AUD $37.99/mo. HeyGen: There's a free plan, and paid plans start at $29/mo. InVideo AI: There's a free plan, and paid plans start at $20/seat/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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