Side-by-side comparison · Image, Logo & Design
Canva vs Figma vs Magnific (formerly Freepik)
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone who needs good-looking marketing material regularly and doesn't have a designer on call.
Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Pick it if: Marketers, social media managers and small agencies who want stock assets and AI generation in one subscription.
Overview
| Attribute | Canva | Figma | Magnific (formerly Freepik) |
|---|---|---|---|
| In one line | Make social posts, decks and flyers from templates, with AI that writes and edits for you. | The design tool product teams use, now able to turn a prompt into a working prototype. | Stock photos plus dozens of AI image, video and audio models under one subscription. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $144/yr for one person | $16/mo per full seat | $20/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Canva | Figma | Magnific (formerly Freepik) |
|---|---|---|---|
| Overall rating | 4.5Winner | 4.1 | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 5.0 | 3.0 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 5.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Canva | Figma | Magnific (formerly Freepik) |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | Yes | Yes | Yes |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | Yes | No | Yes |
| Writes code | No | Yes | No |
| Runs agents or automations | No | No | Yes |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 13/ 17 | 13/ 17 | 14/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Canva | Figma | Magnific (formerly Freepik) |
|---|---|---|---|
| Plans | Free Free Occasional posts and trying it out. | Starter Free One person learning or sketching a first product. | Free Free Grabbing the odd free stock asset and testing the AI tools. |
ProOur pick $144/yr for one person Anyone making marketing material every week. | ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | Premium $20/mo, or $14.50/mo billed yearly Stock-heavy users who generate now and then. | |
Business $250/yr per person Teams who need shared brands and approvals. | Organization $55/mo per full seat, billed yearly Companies with several teams. | Premium+Our pick $45/mo, or $33.75/mo billed yearly Marketers generating images most days. | |
Enterprise Custom Large organisations with security requirements. | Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | Pro Starter $110/mo, or $82.50/mo billed yearly Agencies and heavy video users. | |
Pro $280/mo, or $210/mo billed yearly Studios producing video at volume. | |||
| Which plan to pick | Use Free until you find yourself fighting it, usually over the brand kit or background removal. Pro pays for itself the first time you skip a stock photo subscription. Business only makes sense once two or more people are working in the same brand. | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. | Premium is fine if you mostly want stock with some AI on the side. Premium+ is where it starts to pay off, because the unlimited image models stop your credits draining on everyday stills. Only go to Pro if video is a daily job. Annual billing saves about 25% and gives you the year's credits up front. |
Key features
| Attribute | Canva | Figma | Magnific (formerly Freepik) |
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Pros and cons
| Attribute | Canva | Figma | Magnific (formerly Freepik) |
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Who each one is for
| Attribute | Canva | Figma | Magnific (formerly Freepik) |
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Questions people ask
Which is better, Canva, Figma or Magnific (formerly Freepik)?
Canva scores highest overall in our ratings (Canva 4.5/5, Figma 4.1/5 and Magnific (formerly Freepik) 3.9/5). Canva is best for social media posts and stories and quick decks and one-pagers. Figma is best for website and app design and clickable prototypes. Magnific (formerly Freepik) is best for stock photos and vectors with AI on top and trying many image and video models on one bill.
Which is cheaper, Canva, Figma or Magnific (formerly Freepik)?
Canva: There's a free plan, and paid plans start at $144/yr for one person. Figma: There's a free plan, and paid plans start at $16/mo per full seat. Magnific (formerly Freepik): There's a free plan, and paid plans start at $20/mo.
Which is easier to use, Canva, Figma or Magnific (formerly Freepik)?
Canva rates highest for ease of use in our scores. Anyone who needs good-looking marketing material regularly and doesn't have a designer on call.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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