Side-by-side comparison · Marketing & Ads
beehiiv vs Buffer vs Metricool
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Creators, founders and media brands who want to treat their newsletter as a proper channel.
Pick it if: Small businesses, solo founders and creators who want to post regularly across several social networks without paying for an enterprise suite.
Pick it if: Small businesses, freelancers and agencies who post across several networks and need clear reports on what's working, including ads.
Overview
| Attribute | beehiiv | Buffer | Metricool |
|---|---|---|---|
| In one line | Newsletter platform with AI writing help, built-in growth tools and ways to get paid. | Schedules posts to every social network from one queue, with an AI writing helper. | Schedule posts and track results across every social network and ad account in one place. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | From $59/mo | $6/channel/mo | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | beehiiv | Buffer | Metricool |
|---|---|---|---|
| Overall rating | 4.2 | 4.2 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 5.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 3.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.5 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | beehiiv | Buffer | Metricool |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | No | No | – |
| Browser extension | No | Yes | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | – | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | Yes | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | Yes | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 11/ 17 | 8/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | beehiiv | Buffer | Metricool |
|---|---|---|---|
| Plans | FreeOur pick Free Anyone starting a newsletter from zero. | Free Free A sole trader posting a few times a week. | Free $0 One small business testing it. |
Lite From $59/mo, or $49/mo billed yearly Writers ready to earn from sponsors or paid tiers. | EssentialsOur pick $6/channel/mo, or $5/channel/mo billed yearly One person running a business's social accounts. | StarterOur pick From $25/mo, or $20/mo billed yearly A business or freelancer managing a few brands. | |
Pro From $109/mo, or $95/mo billed yearly Publications that want their own brand and deeper analytics. | Team $12/channel/mo, or $10/channel/mo billed yearly Small teams who need approvals. | Advanced From $67/mo, or $53/mo billed yearly Agencies with a team and clients. | |
Enterprise Custom Media companies with several large publications. | Custom Custom Large agencies. | ||
| Which plan to pick | Stay on Free until you have a few hundred engaged readers; it has everything you need to write and grow. Move to Lite when you want sponsor revenue or paid subscriptions, and to Pro when the beehiiv branding starts to bother you or your brand. | Start on Free to see if you will actually post regularly. Move to Essentials once you need more than 10 posts queued per channel; Team is only worth it when someone else needs to approve posts. | Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there. |
Key features
Pros and cons
| Attribute | beehiiv | Buffer | Metricool |
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Who each one is for
| Attribute | beehiiv | Buffer | Metricool |
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Questions people ask
Which is better, beehiiv, Buffer or Metricool?
They tie on our overall rating (beehiiv 4.2/5, Buffer 4.2/5 and Metricool 4.2/5). beehiiv is best for launching a newsletter and growing a list with referrals. Buffer is best for scheduling posts across many networks and small teams on a tight budget. Metricool is best for scheduling across many social networks and monthly social media reports for clients.
Which is cheaper, beehiiv, Buffer or Metricool?
beehiiv: There's a free plan, and paid plans start at From $59/mo. Buffer: There's a free plan, and paid plans start at $6/channel/mo. Metricool: There's a free plan, and paid plans start at $0.
Which is easier to use, beehiiv, Buffer or Metricool?
Buffer rates highest for ease of use in our scores. Small businesses, solo founders and creators who want to post regularly across several social networks without paying for an enterprise suite.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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