Skip to content

Side-by-side comparison · Website & App Builders

Base44 vs Durable vs Wix

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Base44

3.7

From $16/mo

Best overall

Durable

4.0

From $25/mo

Wix

3.8

From $17/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Small business owners and operators who want an internal tool or customer app and don't want to touch any settings.

Best overallBest valueEasiest to use

Pick it if: Sole traders and small local service businesses that want a website and simple customer tools live the same day.

Wix3.8

Pick it if: Small business owners and sole traders who want a site with bookings, payments and email without hiring a developer.

Overview

AttributeBase44DurableWix
In one lineAn all-in-one app builder that sets up logins, data and hosting from your first prompt.Builds a small-business website in a minute, with a CRM, bookings and payments built in.Website builder that drafts your site from a prompt, with booking, shop and email tools.
Pricing modelFreemiumFreemiumFreemium
Starting price$16/mo$25/mo$17/mo
Free plan Yes Yes Yes
Works with Claude Code No No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeBase44DurableWix
Overall rating3.74.0Winner3.8
Ease of useHow quickly someone non-technical gets value from it.
4.5
5.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
3.5
3.5
4.5
Output qualityHow good the results are before you fix them.
3.5
3.0
3.5
Value for moneyWhat you get for the price, including the free plan.
3.5
4.0
3.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.5
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeBase44DurableWix
Access & platform
Free plan Yes Yes Yes
Mobile app No Yes Yes
Desktop app No– No
Browser extension No––
API access Yes– Yes
Teams & business
Team workspace Yes– Yes
Enterprise plan or SSO Yes– Yes
Connects to other apps Yes– Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes––
Understands images Yes––
Makes images– Yes Yes
Makes video No No–
Writes code Yes No No
Runs agents or automations Yes– Yes
Learns your brand or style No Yes–
Works in many languages Yes Yes Yes
Capabilities score10/ 175/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeBase44DurableWix
Plans

Free

Free

Trying it with a small experiment.

Free

Free

Seeing what your site would look like.

Free

Free

Trying the builder before paying.

StarterOur pick

$16/mo billed yearly

One simple app for your business.

LaunchOur pick

$25/mo, or about $22/mo billed yearly

Most small businesses going live.

Light

$17/mo billed yearly

A simple brochure site on your own domain.

Builder

$40/mo billed yearly

Building a couple of apps you keep improving.

Grow

$49/mo, or about $41/mo billed yearly

Busier businesses using the AI tools a lot.

CoreOur pick

$29/mo billed yearly

Small businesses taking bookings or payments.

Pro

$80/mo billed yearly

Apps with real users and regular changes.

Business

$39/mo billed yearly

Shops and service businesses selling regularly.

Elite

$160/mo billed yearly

Heavy builders who want code access.

Business Elite

$159/mo billed yearly

Larger stores and teams.

Enterprise

Custom

Companies rolling it out to teams.

Which plan to pickFree is enough to find out whether you like it. Starter suits one simple internal tool, but watch the integration credits once staff start using it daily. The pricing page only shows yearly rates, which it says are 20 per cent cheaper than monthly, so ask what monthly billing costs before you commit.Build on Free to see if you like the result, then move to Launch to go live on your own domain. Grow is only worth it if you have lots of customers or use the AI marketing tools heavily.Most businesses should start on Core, the cheapest plan that takes payments and bookings. Light only suits a plain information site. Prices vary by country, so check what Wix shows you at checkout and note the renewal date.

Key features

AttributeBase44DurableWix
Standout features
  • Everything included
  • Chat to build
  • Integrations
  • Analytics
  • Custom domains
  • GitHub on Elite
  • Instant website
  • Edit by chatting
  • CRM and bookings
  • Payments
  • Marketing helpers
  • AI website builder
  • Drag-and-drop editor
  • Bookings and scheduling
  • Online store and payments
  • Marketing tools
  • Developer platform and MCP

Pros and cons

AttributeBase44DurableWix
Pros
  • Nothing to configure, everything is included from the first prompt
  • The friendliest builder for complete beginners
  • Free plan allows up to 5 apps
  • Analytics and user management built in
  • Backed by Wix, so it is likely to stick around
  • The fastest route from nothing to a live small-business website
  • No design or technical skill needed
  • CRM, bookings and payments included
  • Free plan to try before paying
  • Very easy for non-technical owners
  • AI builder gets a draft live fast
  • Bookings, store, payments and email in one place
  • Large template and app library
  • Free plan to try before you pay
Cons
  • Hard to move your app elsewhere later
  • Integration credits keep running once the app is live
  • Less capable than Lovable or Bolt for complex apps
  • Only yearly prices are shown on the pricing page
  • Designs are plainer than Lovable or v0
  • Sites look alike and follow a fixed single-page style
  • Limited design control compared with Wix or Framer
  • AI-written copy is generic until you rewrite it
  • CRM and booking tools are basic for growing teams
  • Costs climb with domains, apps and add-ons, and renewal price rises are a common complaint
  • Billing and refund support draws regular complaints
  • Editor can lag on larger sites
  • Hard to switch templates later and you can't export your site to another platform
  • Designs are less flexible than Framer or Webflow

Who each one is for

AttributeBase44DurableWix
Best for
  • Internal tools and dashboards
  • Simple apps for customers
  • Complete beginners
  • Replacing a spreadsheet workflow
  • A website for a local service business in minutes
  • Online bookings from your site
  • Tracking leads and customers simply
  • AI-written website copy and blog posts
  • Service business sites with online booking
  • Small online shops
  • Getting a first site live in an afternoon
  • Owners who want site, payments and email in one place
You'll find it used by
  • Small business owners
  • Operators
  • Beginners
  • Consultants
  • Sole traders
  • Tradies
  • Consultants and coaches
  • Local service businesses
  • Small business owners
  • Sole traders
  • Coaches and consultants
  • Local service businesses
  • Small shops

Questions people ask

Which is better, Base44, Durable or Wix?

Durable scores highest overall in our ratings (Base44 3.7/5, Durable 4.0/5 and Wix 3.8/5). Base44 is best for internal tools and dashboards and simple apps for customers. Durable is best for A website for a local service business in minutes and online bookings from your site. Wix is best for service business sites with online booking and small online shops.

Which is cheaper, Base44, Durable or Wix?

Base44: There's a free plan, and paid plans start at $16/mo. Durable: There's a free plan, and paid plans start at $25/mo. Wix: There's a free plan, and paid plans start at $17/mo.

Which is easier to use, Base44, Durable or Wix?

Durable rates highest for ease of use in our scores. Sole traders and small local service businesses that want a website and simple customer tools live the same day.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Website & App Builders in the library.