Side-by-side comparison · SEO & Analytics
Ahrefs vs Clearscope vs Semrush
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.
Pick it if: Content teams and agencies publishing SEO articles every week who want writers to hit a clear quality bar.
Pick it if: Agencies and marketers who do both search ads and SEO and want one subscription for both.
Overview
| Attribute | Ahrefs | Clearscope | Semrush |
|---|---|---|---|
| In one line | Keyword research, backlink checks and site audits in one toolkit. | Grades your content against what ranks and tracks whether AI search mentions you. | Keyword, competitor and ad research with a bigger toolbox and a bigger bill. |
| Pricing model | Freemium | Paid | Freemium |
| Starting price | $29/mo | $129/mo | $139/mo |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Ahrefs | Clearscope | Semrush |
|---|---|---|---|
| Overall rating | 4.4Winner | 3.9 | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.0 | 5.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 2.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Ahrefs | Clearscope | Semrush |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | No | – | Yes |
| Desktop app | No | – | No |
| Browser extension | Yes | No | Yes |
| API access | Yes | – | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | – | Yes |
| Understands images | No | – | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | – | No |
| Learns your brand or style | No | – | – |
| Works in many languages | Yes | – | Yes |
| Capabilities score | 8/ 17 | 3/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Ahrefs | Clearscope | Semrush |
|---|---|---|---|
| Plans | Ahrefs Free Free Checking the health and backlinks of a site you own. | EssentialsOur pick $129/mo Small content teams publishing weekly. | Free Free A quick look before you commit. |
Starter $29/mo Occasional keyword research on a tight budget. | Business $399/mo Larger teams and agencies. | SEO $139/mo, or $117.33/mo billed yearly A business that wants classic SEO research without the AI extras. | |
LiteOur pick $129/mo A business doing its own SEO seriously. | Enterprise Custom Big publishers with security needs. | StarterOur pick $199/mo, or $165.17/mo billed yearly Marketers who want SEO plus AI visibility and the Claude connection. | |
Standard $249/mo Freelancers and small agencies. | Pro+ $299/mo, or $248.17/mo billed yearly Agencies managing several clients. | ||
Advanced $449/mo Agencies and in-house teams with many sites. | Advanced Custom Large teams and enterprise accounts. | ||
Enterprise $1,499/mo billed yearly Large companies that need SSO and unlimited data. | |||
| Which plan to pick | Start on Ahrefs Free to audit your own site. If you want to research competitors and keywords every week, go straight to Lite; the Starter plan's credits run out too quickly to be useful for more than the odd lookup. Each plan includes one user, and extra seats cost $40 to $80 a month. | Essentials is enough for most teams; buy extra pages or drafts as add-ons before jumping to Business. Use the 14-day trial on real articles to see if the grades change your results. | The free account is only good for a look around. If you want the Claude connection and AI visibility tracking, Starter is the one; the SEO plan is cheaper but leaves both out. Budget for extra users too, which start at $45 a month each. |
Key features
| Attribute | Ahrefs | Clearscope | Semrush |
|---|---|---|---|
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Pros and cons
| Attribute | Ahrefs | Clearscope | Semrush |
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Who each one is for
| Attribute | Ahrefs | Clearscope | Semrush |
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Questions people ask
Which is better, Ahrefs, Clearscope or Semrush?
Ahrefs scores highest overall in our ratings (Ahrefs 4.4/5, Clearscope 3.9/5 and Semrush 3.9/5). Ahrefs is best for keyword research and competitor traffic estimates. Clearscope is best for making sure articles cover a topic fully and keeping a team of writers consistent. Semrush is best for Competitor Google Ads research and keyword gap reports.
Which is cheaper, Ahrefs, Clearscope or Semrush?
Ahrefs: There's a free plan, and paid plans start at $29/mo. Clearscope: There's no free plan. Paid plans start at $129/mo. Semrush: There's a free plan, and paid plans start at $139/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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