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Side-by-side comparison · Image, Logo & Design

Affinity vs Canva vs Dreamina

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Affinity

4.4

From Your Canva subscription

Best overall

Canva

4.5

From $144/yr for one person

Dreamina

4.1

From $15/mo

Comparing 3 tools, the maximum.

At a glance

Best value

Pick it if: Designers, photographers and confident DIYers who want professional design software without an Adobe subscription.

Best overallEasiest to use

Pick it if: Anyone who needs good-looking marketing material regularly and doesn't have a designer on call.

Pick it if: Creators, marketers and small brands who want high-quality AI video and images, especially product ads and short social videos.

Canva scores highest overall, but Affinity gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeAffinityCanvaDreamina
In one lineFree pro design app for photo editing, illustration and layout, with optional Canva AI.Make social posts, decks and flyers from templates, with AI that writes and edits for you.CapCut's AI image, video and avatar studio, home of the Seedream and Seedance models.
Pricing modelFreeFreemiumFreemium
Starting priceYour Canva subscription$144/yr for one person$15/mo
Free plan Yes Yes Yes
Works with Claude Code No Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAffinityCanvaDreamina
Overall rating4.44.5Winner4.1
Ease of useHow quickly someone non-technical gets value from it.
3.0
5.0
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.5
4.5
Output qualityHow good the results are before you fix them.
4.5
4.0
4.5
Value for moneyWhat you get for the price, including the free plan.
5.0
4.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.5
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAffinityCanvaDreamina
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes–
Desktop app Yes Yes No
Browser extension No No No
API access No Yes No
Teams & business
Team workspace No Yes No
Enterprise plan or SSO Yes Yes No
Connects to other apps Yes Yes No
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images– Yes Yes
Makes images Yes Yes Yes
Makes video No Yes Yes
Writes code No No No
Runs agents or automations No No Yes
Learns your brand or style No Yes No
Works in many languages Yes Yes Yes
Capabilities score8/ 1713/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAffinityCanvaDreamina
Plans

FreeOur pick

Free

Individuals, for personal or business use.

Free

Free

Occasional posts and trying it out.

Free

Free

Trying the models.

With Canva Pro

Your Canva subscription

People who already pay for Canva.

ProOur pick

$144/yr for one person

Anyone making marketing material every week.

BasicOur pick

$15/mo, about $168/yr billed yearly

Creators making a few videos a month.

Canva Enterprise

Custom

Organisations rolling it out to a team.

Business

$250/yr per person

Teams who need shared brands and approvals.

Standard

About $410/yr billed yearly

Regular video makers.

Enterprise

Custom

Large organisations with security requirements.

Advanced

From about $900/yr billed yearly

Heavy users and agencies.

Which plan to pickDownload it free. Only connect a paid Canva plan if you want the AI tools inside Affinity, or if you already pay for Canva anyway.Use Free until you find yourself fighting it, usually over the brand kit or background removal. Pro pays for itself the first time you skip a stock photo subscription. Business only makes sense once two or more people are working in the same brand.Use the free credits to test Seedance and Seedream on your own product or idea. If you'll make a few videos a month, Basic is enough. Yearly plans cost much less per month, and watch for intro offers on the first month.

Key features

AttributeAffinityCanvaDreamina
Standout features
  • Photo editing
  • Vector design
  • Page layout
  • One app for all three
  • Canva AI
  • Mac, Windows and iPad
  • Templates for everything
  • Brand Kit
  • Canva AI
  • Magic Resize
  • Docs, sheets and video
  • Claude connection
  • AI video
  • AI images
  • Talking avatars
  • Marketing Studio
  • Canvas and Story Studio
  • Editing tools

Pros and cons

AttributeAffinityCanvaDreamina
Pros
  • Professional design software for free
  • Photo, vector and layout in one app
  • Runs on Mac, Windows and iPad
  • Opens and exports Adobe and PDF files
  • No subscription for the core app
  • Nobody needs training to use it
  • The free plan is big enough to run a small business on
  • Brand Kit and Magic Resize save hours every week
  • Covers decks, documents and simple video as well as graphics
  • Works with Claude, so designs can start from a chat
  • Home of Seedance and Seedream, two of the strongest models
  • Many other top models in the same account
  • Lots of tools beyond generation, like relighting and motion copy
  • Ready-made skills cut down on prompt writing
  • Links naturally with CapCut for editing
Cons
  • Steep learning curve compared with Canva
  • AI tools need a paid Canva plan
  • Complex Adobe files don't always open perfectly
  • Template designs can look generic unless you customise them
  • Fine control over type and layout is limited next to Figma or Adobe
  • Built-in image generation is a step behind the dedicated generators
  • AI features burn through credits faster than you expect on Free
  • Video burns through credits quickly
  • Confusing tiers, promo prices and regional pricing
  • Owned by ByteDance, which some businesses will want to weigh up
  • No public API for Dreamina itself

Who each one is for

AttributeAffinityCanvaDreamina
Best for
  • Replacing Adobe apps without the subscription
  • Logos and vector illustrations
  • Print layouts like brochures and menus
  • Detailed photo editing
  • Social media posts and stories
  • Quick decks and one-pagers
  • Resizing one design for every channel
  • Simple logos and brand kits
  • Making short AI videos and ads from a prompt or photo
  • Product images and e-commerce visuals
  • Talking avatar videos
  • Storyboards and short films
You'll find it used by
  • Designers
  • Photographers
  • Illustrators
  • Small businesses
  • Students
  • Small business owners
  • Marketers
  • Social media managers
  • Teachers
  • Agencies
  • Creators
  • Marketers
  • Online stores
  • Filmmakers
  • Agencies

Questions people ask

Which is better, Affinity, Canva or Dreamina?

Canva scores highest overall in our ratings (Affinity 4.4/5, Canva 4.5/5 and Dreamina 4.1/5). Affinity is best for Replacing Adobe apps without the subscription and logos and vector illustrations. Canva is best for social media posts and stories and quick decks and one-pagers. Dreamina is best for making short AI videos and ads from a prompt or photo and product images and e-commerce visuals.

Which is cheaper, Affinity, Canva or Dreamina?

Affinity: There's a free plan, and paid plans start at Your Canva subscription. Canva: There's a free plan, and paid plans start at $144/yr for one person. Dreamina: There's a free plan, and paid plans start at $15/mo.

Which is easier to use, Affinity, Canva or Dreamina?

Canva rates highest for ease of use in our scores. Anyone who needs good-looking marketing material regularly and doesn't have a designer on call.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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