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Side-by-side comparison ยท Image, Logo & Design

Affinity vs Canva vs Design.com

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Affinity

4.4

From Your Canva subscription

Best overall

Canva

4.5

From $144/yr for one person

Design.com

3.8

From About $25/mo

Comparing 3 tools, the maximum.

At a glance

Best value

Pick it if: Designers, photographers and confident DIYers who want professional design software without an Adobe subscription.

Best overallEasiest to use

Pick it if: Anyone who needs good-looking marketing material regularly and doesn't have a designer on call.

Pick it if: New small businesses and side hustles that need a logo and matching basics quickly, without hiring a designer.

Canva scores highest overall, but Affinity gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeAffinityCanvaDesign.com
In one lineFree pro design app for photo editing, illustration and layout, with optional Canva AI.Make social posts, decks and flyers from templates, with AI that writes and edits for you.AI logo maker that also builds your business cards, social posts and website from it.
Pricing modelFreeFreemiumFreemium
Starting priceYour Canva subscription$144/yr for one personAbout $25/mo
Free plan Yes Yes Yes
Works with Claude Code No Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAffinityCanvaDesign.com
Overall rating4.44.5Winner3.8
Ease of useHow quickly someone non-technical gets value from it.
3.0
5.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.5
4.0
3.0
Value for moneyWhat you get for the price, including the free plan.
5.0
4.5
3.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.5
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAffinityCanvaDesign.com
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes No
Desktop app Yes Yes No
Browser extension No No No
API access No Yes No
Teams & business
Team workspace No Yes No
Enterprise plan or SSO Yes Yes No
Connects to other apps Yes Yes No
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands imagesโ€“ Yesโ€“
Makes images Yes Yes Yes
Makes video No Yes No
Writes code No No No
Runs agents or automations No No No
Learns your brand or style No Yes Yes
Works in many languages Yes Yesโ€“
Capabilities score8/ 1713/ 174/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAffinityCanvaDesign.com
Plans

FreeOur pick

Free

Individuals, for personal or business use.

Free

Free

Occasional posts and trying it out.

Free

Free

Exploring ideas or using a free logo.

With Canva Pro

Your Canva subscription

People who already pay for Canva.

ProOur pick

$144/yr for one person

Anyone making marketing material every week.

StarterOur pick

About $25/mo, less yearly

A logo and the basics to go with it.

Canva Enterprise

Custom

Organisations rolling it out to a team.

Business

$250/yr per person

Teams who need shared brands and approvals.

Value

About $34/mo, less yearly

A logo plus a proper website.

Enterprise

Custom

Large organisations with security requirements.

Premium

Listed at about $34/mo, less yearly

Businesses that want every tool.

Which plan to pickDownload it free. Only connect a paid Canva plan if you want the AI tools inside Affinity, or if you already pay for Canva anyway.Use Free until you find yourself fighting it, usually over the brand kit or background removal. Pro pays for itself the first time you skip a stock photo subscription. Business only makes sense once two or more people are working in the same brand.Play with the free logo maker until you find one you like. Starter is enough for the logo and files. If you want to own the logo outright, think about subscribing for a month and cancelling, since you keep the licence. Exclusive rights are an extra one-off fee.

Key features

AttributeAffinityCanvaDesign.com
Standout features
  • Photo editing
  • Vector design
  • Page layout
  • One app for all three
  • Canva AI
  • Mac, Windows and iPad
  • Templates for everything
  • Brand Kit
  • Canva AI
  • Magic Resize
  • Docs, sheets and video
  • Claude connection
  • AI logo maker
  • Logo editor
  • Brand across everything
  • Website and link in bio
  • Free business tools

Pros and cons

AttributeAffinityCanvaDesign.com
Pros
  • Professional design software for free
  • Photo, vector and layout in one app
  • Runs on Mac, Windows and iPad
  • Opens and exports Adobe and PDF files
  • No subscription for the core app
  • Nobody needs training to use it
  • The free plan is big enough to run a small business on
  • Brand Kit and Magic Resize save hours every week
  • Covers decks, documents and simple video as well as graphics
  • Works with Claude, so designs can start from a chat
  • Hundreds of logo ideas from just a business name
  • Logos built from designer-made icons and fonts
  • Brand carries through to cards, socials and a website
  • You keep the logo licence after cancelling
  • Useful free tools for names and domains
Cons
  • Steep learning curve compared with Canva
  • AI tools need a paid Canva plan
  • Complex Adobe files don't always open perfectly
  • Template designs can look generic unless you customise them
  • Fine control over type and layout is limited next to Figma or Adobe
  • Built-in image generation is a step behind the dedicated generators
  • AI features burn through credits faster than you expect on Free
  • No one-off purchase, only subscriptions
  • Standard licence isn't exclusive
  • Can't download AI-made designs on the free plan
  • Overlaps heavily with Looka
  • Logo ideas can feel template-like

Who each one is for

AttributeAffinityCanvaDesign.com
Best for
  • Replacing Adobe apps without the subscription
  • Logos and vector illustrations
  • Print layouts like brochures and menus
  • Detailed photo editing
  • Social media posts and stories
  • Quick decks and one-pagers
  • Resizing one design for every channel
  • Simple logos and brand kits
  • A logo for a new business in minutes
  • Matching business cards and social posts
  • A simple website or link-in-bio page
  • Brainstorming a business name
You'll find it used by
  • Designers
  • Photographers
  • Illustrators
  • Small businesses
  • Students
  • Small business owners
  • Marketers
  • Social media managers
  • Teachers
  • Agencies
  • New businesses
  • Side hustles
  • Sole traders
  • Startups

Questions people ask

Which is better, Affinity, Canva or Design.com?

Canva scores highest overall in our ratings (Affinity 4.4/5, Canva 4.5/5 and Design.com 3.8/5). Affinity is best for Replacing Adobe apps without the subscription and logos and vector illustrations. Canva is best for social media posts and stories and quick decks and one-pagers. Design.com is best for A logo for a new business in minutes and matching business cards and social posts.

Which is cheaper, Affinity, Canva or Design.com?

Affinity: There's a free plan, and paid plans start at Your Canva subscription. Canva: There's a free plan, and paid plans start at $144/yr for one person. Design.com: There's a free plan, and paid plans start at About $25/mo.

Which is easier to use, Affinity, Canva or Design.com?

Canva rates highest for ease of use in our scores. Anyone who needs good-looking marketing material regularly and doesn't have a designer on call.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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