Side-by-side comparison · Image, Logo & Design
Adobe Firefly vs Nano Banana vs Figma
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Adobe Firefly
3.8Pick it if: Agencies and businesses that need generated imagery they can use for clients with less legal worry.
Nano Banana
4.6Pick it if: Marketers, store owners and creators who need realistic images and edits that stay true to the original person or product.
Figma
4.1Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Overview
| Attribute | Adobe Firefly | Nano Banana | Figma |
|---|---|---|---|
| In one line | Image and video generator trained on licensed content, so it's safer for client work. | Google's image model. Describe an edit and it keeps faces and products looking the same. | The design tool product teams use, now able to turn a prompt into a working prototype. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $9.99/mo | $19.99/mo | $16/mo per full seat |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | No | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Adobe Firefly | Nano Banana | Figma |
|---|---|---|---|
| Overall rating | 3.8 | 4.6Winner | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 3.0 |
| FeaturesHow much it can do, and how well the pieces fit together. | 4.0 | 4.5 | 5.0 |
| Output qualityHow good the results are before you fix them. | 3.5 | 5.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 4.5 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Adobe Firefly | Nano Banana | Figma |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | Yes | No | Yes |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | No | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | Yes | No | No |
| Writes code | No | No | Yes |
| Runs agents or automations | No | No | No |
| Learns your brand or style | Yes | No | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 13/ 17 | 9/ 17 | 13/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Adobe Firefly | Nano Banana | Figma |
|---|---|---|---|
| Plans | Free Free Trying it and the odd image. | Free (Gemini app and AI Studio) Free Trying it and occasional images. | Starter Free One person learning or sketching a first product. |
Firefly Standard $9.99/mo Occasional images and a little video. | Google AI ProOur pick $19.99/mo Marketers and creators making images every week. | ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | |
Firefly ProOur pick $19.99/mo Marketers who generate most days. | Google AI Ultra From $99.99/mo Heavy daily image and video makers. | Organization $55/mo per full seat, billed yearly Companies with several teams. | |
Firefly Pro Plus $49.99/mo Regular video and audio work. | Gemini API From $0.034 per image Developers and automated workflows. | Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | |
Firefly Premium $199.99/mo Studios producing video at volume. | |||
Firefly Pro for teams $19.99/licence/mo, billed yearly Agencies and teams who need admin and support. | |||
| Which plan to pick | Pro is the one for most marketers because it bundles Express Premium and web Photoshop, which many people would pay for anyway. Standard is fine for stills only. The two expensive plans are only worth it if video is a weekly job. | Start free in the Gemini app to see if it suits your work. If you make images most weeks, Google AI Pro is the one to buy because it unlocks Nano Banana Pro and comes with Gemini, video credits and storage. Developers should use Nano Banana 2 on the API and save Pro for hero images. | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. |
Key features
| Attribute | Adobe Firefly | Nano Banana | Figma |
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Pros and cons
| Attribute | Adobe Firefly | Nano Banana | Figma |
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Who each one is for
| Attribute | Adobe Firefly | Nano Banana | Figma |
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How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.
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