Side-by-side comparison · Image, Logo & Design
Adobe Firefly vs Midjourney vs ChatGPT Images
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Adobe Firefly
3.8Pick it if: Agencies and businesses that need generated imagery they can use for clients with less legal worry.
Midjourney
4.1Pick it if: Marketers, founders and creators who want imagery that doesn't look like generic stock.
ChatGPT Images
4.2Pick it if: Anyone who already uses ChatGPT and wants quick, accurate images without learning another tool.
Overview
| Attribute | Adobe Firefly | Midjourney | ChatGPT Images |
|---|---|---|---|
| In one line | Image and video generator trained on licensed content, so it's safer for client work. | Type a description and get striking, artful images that look nothing like stock photos. | Make and edit images inside ChatGPT by describing what you want, words included. |
| Pricing model | Freemium | Paid | Freemium |
| Starting price | $9.99/mo | See website | Free |
| Free plan | Yes | No | Yes |
| Works with Claude Code | No | No | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Adobe Firefly | Midjourney | ChatGPT Images |
|---|---|---|---|
| Overall rating | 3.8 | 4.1 | 4.2Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 3.5 | 5.0 |
| FeaturesHow much it can do, and how well the pieces fit together. | 4.0 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 3.5 | 5.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 3.5 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Adobe Firefly | Midjourney | ChatGPT Images |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | Yes | No | Yes |
| Desktop app | Yes | No | Yes |
| Browser extension | No | No | Yes |
| API access | Yes | No | Yes |
| Teams & business | |||
| Team workspace | Yes | No | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | No | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | Yes | Yes | Yes |
| Writes code | No | No | Yes |
| Runs agents or automations | No | No | Yes |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | No | Yes |
| Capabilities score | 13/ 17 | 5/ 17 | 16/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Adobe Firefly | Midjourney | ChatGPT Images |
|---|---|---|---|
| Plans | Free Free Trying it and the odd image. | Basic See website Trying it out and light monthly use. | Free Free A few images a day. |
Firefly Standard $9.99/mo Occasional images and a little video. | StandardOur pick See website Most marketers and creators. | Go See website Light users who hit the free limits. | |
Firefly ProOur pick $19.99/mo Marketers who generate most days. | Pro See website Agencies and anyone doing client work. | PlusOur pick See website Most marketers and business owners. | |
Firefly Pro Plus $49.99/mo Regular video and audio work. | Mega See website Heavy daily production. | Pro See website Heavy daily users. | |
Firefly Premium $199.99/mo Studios producing video at volume. | Business See website Teams who need shared workspaces and admin. | ||
Firefly Pro for teams $19.99/licence/mo, billed yearly Agencies and teams who need admin and support. | |||
| Which plan to pick | Pro is the one for most marketers because it bundles Express Premium and web Photoshop, which many people would pay for anyway. Standard is fine for stills only. The two expensive plans are only worth it if video is a weekly job. | Standard is the sweet spot because relax mode means you never run out. Go to Pro if you make images for clients, since Basic and Standard publish everything you make to the public gallery. Yearly billing takes a chunk off every plan. | Free is enough to find out if the quality suits you. Plus is the one to buy if you make images most days, because the limits stop getting in the way and you get the whole assistant too. Pro is only for people living in ChatGPT all day. |
Key features
| Attribute | Adobe Firefly | Midjourney | ChatGPT Images |
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Pros and cons
| Attribute | Adobe Firefly | Midjourney | ChatGPT Images |
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Who each one is for
| Attribute | Adobe Firefly | Midjourney | ChatGPT Images |
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How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.
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