Side-by-side comparison · Image, Logo & Design
Adobe Firefly vs ChatGPT Images vs Figma
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Adobe Firefly
3.8Pick it if: Agencies and businesses that need generated imagery they can use for clients with less legal worry.
ChatGPT Images
4.2Pick it if: Anyone who already uses ChatGPT and wants quick, accurate images without learning another tool.
Figma
4.1Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Overview
| Attribute | Adobe Firefly | ChatGPT Images | Figma |
|---|---|---|---|
| In one line | Image and video generator trained on licensed content, so it's safer for client work. | Make and edit images inside ChatGPT by describing what you want, words included. | The design tool product teams use, now able to turn a prompt into a working prototype. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $9.99/mo | Free | $16/mo per full seat |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | No | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Adobe Firefly | ChatGPT Images | Figma |
|---|---|---|---|
| Overall rating | 3.8 | 4.2Winner | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 5.0 | 3.0 |
| FeaturesHow much it can do, and how well the pieces fit together. | 4.0 | 4.0 | 5.0 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 4.0 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Adobe Firefly | ChatGPT Images | Figma |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | Yes | Yes | Yes |
| Browser extension | No | Yes | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | Yes | Yes | No |
| Writes code | No | Yes | Yes |
| Runs agents or automations | No | Yes | No |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 13/ 17 | 16/ 17 | 13/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Adobe Firefly | ChatGPT Images | Figma |
|---|---|---|---|
| Plans | Free Free Trying it and the odd image. | Free Free A few images a day. | Starter Free One person learning or sketching a first product. |
Firefly Standard $9.99/mo Occasional images and a little video. | Go See website Light users who hit the free limits. | ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | |
Firefly ProOur pick $19.99/mo Marketers who generate most days. | PlusOur pick See website Most marketers and business owners. | Organization $55/mo per full seat, billed yearly Companies with several teams. | |
Firefly Pro Plus $49.99/mo Regular video and audio work. | Pro See website Heavy daily users. | Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | |
Firefly Premium $199.99/mo Studios producing video at volume. | Business See website Teams who need shared workspaces and admin. | ||
Firefly Pro for teams $19.99/licence/mo, billed yearly Agencies and teams who need admin and support. | |||
| Which plan to pick | Pro is the one for most marketers because it bundles Express Premium and web Photoshop, which many people would pay for anyway. Standard is fine for stills only. The two expensive plans are only worth it if video is a weekly job. | Free is enough to find out if the quality suits you. Plus is the one to buy if you make images most days, because the limits stop getting in the way and you get the whole assistant too. Pro is only for people living in ChatGPT all day. | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. |
Key features
| Attribute | Adobe Firefly | ChatGPT Images | Figma |
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Pros and cons
| Attribute | Adobe Firefly | ChatGPT Images | Figma |
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Who each one is for
| Attribute | Adobe Firefly | ChatGPT Images | Figma |
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How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.
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