Side-by-side comparison · Image, Logo & Design
Adobe Express vs Figma vs Midjourney
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses and marketers who want Canva-style design for less, especially anyone who already pays for Adobe.
Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Pick it if: Marketers, founders and creators who want imagery that doesn't look like generic stock.
Overview
| Attribute | Adobe Express | Figma | Midjourney |
|---|---|---|---|
| In one line | Adobe's answer to Canva: templates, quick edits and Firefly AI, cheaper than Canva Pro. | The design tool product teams use, now able to turn a prompt into a working prototype. | Type a description and get striking, artful images that look nothing like stock photos. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $9.99/mo | $16/mo per full seat | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Adobe Express | Figma | Midjourney |
|---|---|---|---|
| Overall rating | 4.0 | 4.1 | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.0 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 5.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.0 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Adobe Express | Figma | Midjourney |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | Yes | No |
| Desktop app | – | Yes | No |
| Browser extension | Yes | No | No |
| API access | Yes | Yes | No |
| Teams & business | |||
| Team workspace | Yes | Yes | No |
| Enterprise plan or SSO | Yes | Yes | No |
| Connects to other apps | Yes | Yes | No |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | Yes | No | Yes |
| Writes code | No | Yes | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | No |
| Capabilities score | 13/ 17 | 13/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Adobe Express | Figma | Midjourney |
|---|---|---|---|
| Plans | Free Free Occasional posts and trying it. | Starter Free One person learning or sketching a first product. | Basic See website Trying it out and light monthly use. |
PremiumOur pick $9.99/mo One person making marketing content each week. | ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | StandardOur pick See website Most marketers and creators. | |
Teams $7.99/licence/mo, billed yearly Small teams sharing a brand. | Organization $55/mo per full seat, billed yearly Companies with several teams. | Pro See website Agencies and anyone doing client work. | |
Enterprise Custom Large organisations on Adobe. | Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | Mega See website Heavy daily production. | |
| Which plan to pick | Check whether your Creative Cloud or Firefly plan already includes Express Premium before paying. If not, Premium at $9.99 a month is cheaper than Canva Pro and enough for one person. Teams is good value for two or more people who need locked brand templates. | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. | Standard is the sweet spot because relax mode means you never run out. Go to Pro if you make images for clients, since Basic and Standard publish everything you make to the public gallery. Yearly billing takes a chunk off every plan. |
Key features
| Attribute | Adobe Express | Figma | Midjourney |
|---|---|---|---|
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Pros and cons
| Attribute | Adobe Express | Figma | Midjourney |
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Who each one is for
| Attribute | Adobe Express | Figma | Midjourney |
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Questions people ask
Which is better, Adobe Express, Figma or Midjourney?
They tie on our overall rating (Adobe Express 4.0/5, Figma 4.1/5 and Midjourney 4.1/5). Adobe Express is best for social posts and flyers from templates and adobe and Creative Cloud users. Figma is best for website and app design and clickable prototypes. Midjourney is best for hero images for websites and brand and campaign visuals.
Which is cheaper, Adobe Express, Figma or Midjourney?
Adobe Express: There's a free plan, and paid plans start at $9.99/mo. Figma: There's a free plan, and paid plans start at $16/mo per full seat. Midjourney: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Adobe Express, Figma or Midjourney?
Adobe Express rates highest for ease of use in our scores. Small businesses and marketers who want Canva-style design for less, especially anyone who already pays for Adobe.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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