Side-by-side comparison · Image, Logo & Design
Adobe Express vs Figma vs Magnific (formerly Freepik)
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses and marketers who want Canva-style design for less, especially anyone who already pays for Adobe.
Pick it if: Founders and teams designing a website, app or product, or working closely with developers.
Pick it if: Marketers, social media managers and small agencies who want stock assets and AI generation in one subscription.
Figma scores highest overall, but Adobe Express gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Adobe Express | Figma | Magnific (formerly Freepik) |
|---|---|---|---|
| In one line | Adobe's answer to Canva: templates, quick edits and Firefly AI, cheaper than Canva Pro. | The design tool product teams use, now able to turn a prompt into a working prototype. | Stock photos plus dozens of AI image, video and audio models under one subscription. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $9.99/mo | $16/mo per full seat | $20/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Adobe Express | Figma | Magnific (formerly Freepik) |
|---|---|---|---|
| Overall rating | 4.0 | 4.1Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.0 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 5.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.0 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Adobe Express | Figma | Magnific (formerly Freepik) |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | – | Yes | Yes |
| Browser extension | Yes | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | Yes | No | Yes |
| Writes code | No | Yes | No |
| Runs agents or automations | No | No | Yes |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 13/ 17 | 13/ 17 | 14/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Adobe Express | Figma | Magnific (formerly Freepik) |
|---|---|---|---|
| Plans | Free Free Occasional posts and trying it. | Starter Free One person learning or sketching a first product. | Free Free Grabbing the odd free stock asset and testing the AI tools. |
PremiumOur pick $9.99/mo One person making marketing content each week. | ProfessionalOur pick $16/mo per full seat Small teams designing a real product. | Premium $20/mo, or $14.50/mo billed yearly Stock-heavy users who generate now and then. | |
Teams $7.99/licence/mo, billed yearly Small teams sharing a brand. | Organization $55/mo per full seat, billed yearly Companies with several teams. | Premium+Our pick $45/mo, or $33.75/mo billed yearly Marketers generating images most days. | |
Enterprise Custom Large organisations on Adobe. | Enterprise $90/mo per full seat, billed yearly Large organisations with security and governance needs. | Pro Starter $110/mo, or $82.50/mo billed yearly Agencies and heavy video users. | |
Pro $280/mo, or $210/mo billed yearly Studios producing video at volume. | |||
| Which plan to pick | Check whether your Creative Cloud or Firefly plan already includes Express Premium before paying. If not, Premium at $9.99 a month is cheaper than Canva Pro and enough for one person. Teams is good value for two or more people who need locked brand templates. | Start on Starter if it is just you. Move to Professional when you have a developer or second designer involved, and put them on a cheaper dev or collab seat rather than a full seat. Organization and Enterprise are for companies, not small businesses. | Premium is fine if you mostly want stock with some AI on the side. Premium+ is where it starts to pay off, because the unlimited image models stop your credits draining on everyday stills. Only go to Pro if video is a daily job. Annual billing saves about 25% and gives you the year's credits up front. |
Key features
| Attribute | Adobe Express | Figma | Magnific (formerly Freepik) |
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Pros and cons
| Attribute | Adobe Express | Figma | Magnific (formerly Freepik) |
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Who each one is for
| Attribute | Adobe Express | Figma | Magnific (formerly Freepik) |
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Questions people ask
Which is better, Adobe Express, Figma or Magnific (formerly Freepik)?
Figma scores highest overall in our ratings (Adobe Express 4.0/5, Figma 4.1/5 and Magnific (formerly Freepik) 3.9/5). Adobe Express is best for social posts and flyers from templates and adobe and Creative Cloud users. Figma is best for website and app design and clickable prototypes. Magnific (formerly Freepik) is best for stock photos and vectors with AI on top and trying many image and video models on one bill.
Which is cheaper, Adobe Express, Figma or Magnific (formerly Freepik)?
Adobe Express: There's a free plan, and paid plans start at $9.99/mo. Figma: There's a free plan, and paid plans start at $16/mo per full seat. Magnific (formerly Freepik): There's a free plan, and paid plans start at $20/mo.
Which is easier to use, Adobe Express, Figma or Magnific (formerly Freepik)?
Adobe Express rates highest for ease of use in our scores. Small businesses and marketers who want Canva-style design for less, especially anyone who already pays for Adobe.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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