Side-by-side comparison · Sales & Customer Support
Ada vs Apollo.io
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 2 tools. Add one more if you like.
At a glance
Overview
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Ada | Apollo.io |
|---|---|---|
| Overall rating | 3.7 | 4.0Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 3.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 3.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.0 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Ada | Apollo.io |
|---|---|---|
| Access & platform | ||
| Free plan | No | Yes |
| Mobile app | – | Yes |
| Desktop app | – | – |
| Browser extension | – | Yes |
| API access | Yes | Yes |
| Teams & business | ||
| Team workspace | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes |
| Connects to other apps | Yes | Yes |
| Open source or self-hosted | No | No |
| AI abilities | ||
| Works with your files | – | – |
| Understands images | – | – |
| Makes images | No | No |
| Makes video | No | No |
| Writes code | – | – |
| Runs agents or automations | Yes | Yes |
| Learns your brand or style | Yes | – |
| Works in many languages | Yes | – |
| Capabilities score | 7/ 17 | 8/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Ada | Apollo.io |
|---|---|---|
| Plans | CustomOur pick Custom Businesses with enough volume to justify an enterprise contract. | Free Free Founders testing outbound. |
Basic $49/seat/mo billed yearly Individual sellers doing regular outbound. | ||
ProfessionalOur pick $79/seat/mo billed yearly Full-time reps. | ||
Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls. | ||
| Which plan to pick | There's only a custom quote. Ask whether you'll be charged per conversation or per resolution, since per-conversation pricing charges you even when the agent doesn't solve the problem. | Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown. |
Key features
Pros and cons
| Attribute | Ada | Apollo.io |
|---|---|---|
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| Cons |
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Who each one is for
| Attribute | Ada | Apollo.io |
|---|---|---|
| Best for |
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| You'll find it used by |
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Questions people ask
Which is better, Ada or Apollo.io?
Apollo.io scores highest overall in our ratings (Ada 3.7/5 and Apollo.io 4.0/5). Ada is best for automating common support conversations and AI support across chat, email and voice. Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists.
Which is cheaper, Ada or Apollo.io?
Ada: Pricing isn't published; check the vendor's site for a quote. Apollo.io: There's a free plan, and paid plans start at $49/seat/mo.
Which is easier to use, Ada or Apollo.io?
Apollo.io rates highest for ease of use in our scores. Founders, small sales teams and marketers who need to find B2B contacts and email them.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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