Top pick
HubSpot
Marketing & Ads4.1
A free CRM with AI agents that handle leads, support and content for you.
Best for: Tracking leads and deals
Top picks
Best email marketing tool for service businesses
For a service business, email marketing keeps leads warm until they're ready to book, and keeps past clients coming back.
Picked by Sam Despo on
Why HubSpot is the top pick
The best-known free CRM, and its AI agents now take real, repetitive work off your plate.
- The free CRM is genuinely useful: contacts, deals, email tracking, forms and a basic chatbot without paying a cent.
- Breeze agents do the repetitive work: qualifying inbound leads, answering support questions from your help articles, and drafting blog posts and emails.
- Starter hubs are cheap per seat. Professional is a big jump to $800 a month plus a $3,000 onboarding fee, and that is where most of the automation lives.
- Built for B2B and service businesses. Online stores get more from Klaviyo for less.
- Its official Claude connection lets you ask about your pipeline from chat, which saves a lot of clicking.
Other tools that do this job
Email marketing and automation for small businesses, with AI built in.
Email and SMS for online stores, with AI that writes, segments and predicts.
Questions
What is the best email marketing tool for service businesses?
HubSpot is the top pick. The best-known free CRM, and its AI agents now take real, repetitive work off your plate.
Is there a free email marketing tool for service businesses?
Yes. HubSpot has a free option. There's a free plan, and paid plans start at From $800/mo.
How much does HubSpot cost?
There's a free plan, and paid plans start at From $800/mo.
What are the alternatives to HubSpot?
Other good options are ActiveCampaign and Klaviyo. ActiveCampaign is best for email automations and customer journeys.