Top pick
Klaviyo
Marketing & Ads4.3
Email and SMS for online stores, with AI that writes, segments and predicts.
Best for: Abandoned cart recovery
Top picks
Best email marketing tool for online stores
Ecommerce email marketing sends the right email to each customer, like abandoned cart reminders and win-back offers, based on what they've bought.
Picked by Sam Despo on
Why Klaviyo is the top pick
Few email tools plug into a store this deeply, and its AI works from what your customers actually buy.
- The default email and SMS platform for Shopify stores, because it sees every browse, cart and order and uses that to decide who gets what.
- The free plan covers 250 contacts and 500 sends a month, which is enough to build your first flows. Paid email starts at $20 a month and climbs with your list.
- The AI is useful rather than flashy: segments from a sentence, flows from a prompt, and predictions of who is about to stop buying.
- Your bill is based on every profile in the account, including people who never open. Clean your list or you pay for dead weight.
- Built for stores. If you sell services or B2B, HubSpot fits better.
Other tools that do this job
Email marketing and automation for small businesses, with AI built in.
A free CRM with AI agents that handle leads, support and content for you.
Questions
What is the best email marketing tool for online stores?
Klaviyo is the top pick. Few email tools plug into a store this deeply, and its AI works from what your customers actually buy.
Is there a free email marketing tool for online stores?
Yes. Klaviyo has a free option. There's a free plan, and paid plans start at From $20/mo.
How much does Klaviyo cost?
There's a free plan, and paid plans start at From $20/mo.
What are the alternatives to Klaviyo?
Other good options are ActiveCampaign and HubSpot. ActiveCampaign is best for email automations and customer journeys.