Motion
Marketing & Ads
Shows which ad creatives are winning and why, across Meta, TikTok and YouTube.
Meta Advantage+
Lets Meta's own system pick audiences, placements and budgets for your ads.
FreeWorks with Claude Code
Visit website What is it?
Advantage+ is the automated side of Facebook and Instagram advertising. You give Meta your creative, your budget and a goal such as sales, and its system decides who sees which ad, where, and how much to spend on each.
In practice this means less time fiddling with audiences and more time making ads. Feed it a wide spread of images and videos, keep your conversion tracking clean, and let it find the buyers. For most online stores it now outperforms hand-built targeting.
You give up control and visibility. If you need to exclude certain people or keep budgets strictly separate by product, you'll still want some manual campaigns alongside.
Who it's for
Anyone running Facebook or Instagram ads for an online store or lead generation.
Best for
- Online store sales campaigns
- Scaling without audience research
- Testing lots of creative
- App install campaigns
Why it made the list
It's where most Meta ad spend is heading, and the single biggest lever for performance in paid social right now.
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