Side-by-side comparison · Website & App Builders
Shopify vs Webflow vs Wix
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone selling physical or digital products online, from first-time sellers to established brands.
Pick it if: Marketing teams and agencies building content-heavy sites that will keep growing.
Pick it if: Small business owners and sole traders who want a site with bookings, payments and email without hiring a developer.
Overview
| Attribute | Shopify | Webflow | Wix |
|---|---|---|---|
| In one line | Online store platform with an AI assistant, Sidekick, that helps you build and run it. | The pro website builder for sites that need a big blog, CMS or serious SEO. | Website builder that drafts your site from a prompt, with booking, shop and email tools. |
| Pricing model | Paid | Freemium | Freemium |
| Starting price | $29/mo | $15/mo | $17/mo |
| Free plan | No | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Shopify | Webflow | Wix |
|---|---|---|---|
| Overall rating | 4.4Winner | 3.8 | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Shopify | Webflow | Wix |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | Yes |
| Mobile app | Yes | No | Yes |
| Desktop app | – | No | No |
| Browser extension | – | No | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | – |
| Understands images | Yes | – | – |
| Makes images | Yes | – | Yes |
| Makes video | No | No | – |
| Writes code | Yes | Yes | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | Yes | Yes | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 12/ 17 | 10/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Shopify | Webflow | Wix |
|---|---|---|---|
| Plans | BasicOur pick $29/mo billed yearly, or $39 monthly New and solo sellers. | Starter Free Learning Webflow and building a draft. | Free Free Trying the builder before paying. |
Grow $79/mo billed yearly, or $105 monthly Small teams with steady sales. | Basic $15/mo billed yearly Simple brochure sites without a blog. | Light $17/mo billed yearly A simple brochure site on your own domain. | |
Advanced $299/mo billed yearly, or $399 monthly Bigger stores selling internationally. | PremiumOur pick $25/mo billed yearly Any site with a blog or structured content. | CoreOur pick $29/mo billed yearly Small businesses taking bookings or payments. | |
Plus From $2,300/mo High-volume and complex businesses. | Team $2,500/mo, annual contract Growing companies with several sites and editors. | Business $39/mo billed yearly Shops and service businesses selling regularly. | |
Enterprise Custom Large organisations with governance needs. | Business Elite $159/mo billed yearly Larger stores and teams. | ||
| Which plan to pick | Start on Basic; Sidekick and the core store are the same on every plan. Move to Grow when you add staff or your monthly sales are high enough that its lower card rates cover the price difference. | Premium is the plan for almost every business site, since the CMS is the reason to choose Webflow in the first place. Basic only makes sense for a small static site, in which case Framer is probably easier. Check the monthly-billed price if you do not want a yearly commitment, and remember each extra designer is a $39 a month seat. | Most businesses should start on Core, the cheapest plan that takes payments and bookings. Light only suits a plain information site. Prices vary by country, so check what Wix shows you at checkout and note the renewal date. |
Key features
| Attribute | Shopify | Webflow | Wix |
|---|---|---|---|
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Pros and cons
| Attribute | Shopify | Webflow | Wix |
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Who each one is for
| Attribute | Shopify | Webflow | Wix |
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Questions people ask
Which is better, Shopify, Webflow or Wix?
Shopify scores highest overall in our ratings (Shopify 4.4/5, Webflow 3.8/5 and Wix 3.8/5). Shopify is best for launching an online store and running products, orders and stock in one place. Webflow is best for company websites with a blog and content-heavy marketing sites. Wix is best for service business sites with online booking and small online shops.
Which is cheaper, Shopify, Webflow or Wix?
Shopify: There's no free plan. Paid plans start at $29/mo. Webflow: There's a free plan, and paid plans start at $15/mo. Wix: There's a free plan, and paid plans start at $17/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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