Side-by-side comparison · Marketing & Ads

Klaviyo vs Stripo

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Klaviyo

4.3

From From $20/mo

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Stripo

4.2

From $20/mo

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Comparing 2 tools. Add one more if you like.

At a glance

Klaviyo4.3

Best overall

Pick it if: Online stores that want their email and SMS to run on real customer behaviour.

Stripo4.2

Best valueEasiest to use

Pick it if: Email marketers, agencies and designers who make lots of branded emails for one or more email platforms.

Klaviyo scores highest overall, but Stripo gives you more for your money. Which one is right comes down to what you value most.

Overview

Attribute	Klaviyo	Stripo
In one line	Email and SMS for online stores, with AI that writes, segments and predicts.	Builds responsive email templates by drag and drop, then exports them to your email tool.
Pricing model	Freemium	Freemium
Starting price	From $20/mo	$20/mo
Free plan	Yes	Yes
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Klaviyo	Stripo
Overall rating	4.3Winner	4.2
Ease of useHow quickly someone non-technical gets value from it.	4.0	4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.	5.0	4.5
Output qualityHow good the results are before you fix them.	4.5	4.0
Value for moneyWhat you get for the price, including the free plan.	3.5	4.0
Speed & reliabilityHow fast it is and how often it falls over.	4.5	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Klaviyo	Stripo
Access & platform
Free plan	Yes	Yes
Mobile app	Yes	No
Desktop app	No	No
Browser extension	No	–
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	Yes	Yes
Understands images	–	–
Makes images	–	Yes
Makes video	No	No
Writes code	No	Yes
Runs agents or automations	Yes	–
Learns your brand or style	Yes	No
Works in many languages	Yes	Yes
Capabilities score	10/ 17	9/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Klaviyo	Stripo
Plans	Free Free New stores building their first flows.	Free Free Trying it out.
	EmailOur pick From $20/mo Most stores once they pass 250 contacts.	Basic $20/mo, or $200/yr A small business sending a few campaigns a month.
	Email and SMS From $35/mo Stores that want text messages in the same flows.	MediumOur pick $45/mo, or $450/yr In-house teams and small agencies.
	Enterprise Custom Large brands with many stores or markets.	Pro $125/mo, or $1,250/yr Agencies with many clients.
		Prime Custom Large teams.
Which plan to pick	Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send.	Basic covers a business sending a few campaigns a month. Medium is the better fit for teams and small agencies, where 50 exports and two seats run out quickly. Extra members cost $10 each a month.

Key features

Attribute	Klaviyo	Stripo
Standout features	Flows Segments from plain English Predictive analytics Email and SMS in one AI writing and campaign builder Customer Agent	Drag-and-drop and HTML editor 1,600+ templates Modules and brand library AI copy and images Testing Export to 90+ platforms

Pros and cons

Attribute	Klaviyo	Stripo
Pros	Deepest store integration of any email tool, so targeting runs on real purchase data Flows and segments are quick to set up from templates and plain English Email and SMS live in one place with one set of customer data Predictive analytics tell you who to spend effort on Huge ecosystem of Shopify apps and agencies that already know it	Easy to use, with high ratings for ease of setup on G2 Large template library and reusable modules Exports to almost any email platform AI helpers for copy, images, alt text and translation API and MCP connection
Cons	Gets expensive fast as your list grows, and every profile counts toward the bill SMS is a separate cost on top of the plan Email support stops after 60 days on the free plan Overkill for service businesses and plain newsletters	Free plan's four exports a month is very limited Paid plans are capped by exports, which agencies hit fast AI image credits are small on lower plans An extra tool to pay for if your email platform's own editor is good enough

Who each one is for

Attribute	Klaviyo	Stripo
Best for	Abandoned cart recovery Segments from plain English Post-purchase flows SMS campaigns Predicting customer value	Designing responsive emails without code Agencies working across many email platforms Reusable branded email modules Translating emails into other languages
You'll find it used by	Shopify stores Ecommerce marketers Agencies DTC brands	Email marketers Agencies Designers E-commerce teams

Questions people ask

Which is better, Klaviyo or Stripo?

Klaviyo scores highest overall in our ratings (Klaviyo 4.3/5 and Stripo 4.2/5). Klaviyo is best for abandoned cart recovery and segments from plain English. Stripo is best for designing responsive emails without code and agencies working across many email platforms.

Which is cheaper, Klaviyo or Stripo?

Klaviyo: There's a free plan, and paid plans start at From $20/mo. Stripo: There's a free plan, and paid plans start at $20/mo.

Which is easier to use, Klaviyo or Stripo?

Stripo rates highest for ease of use in our scores. Email marketers, agencies and designers who make lots of branded emails for one or more email platforms.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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