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Side-by-side comparison · Research & Search

Kagi vs NotebookLM vs Prompt Cowboy

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Kagi

4.3

From $5/mo

Best overall

NotebookLM

4.5

From $4.99/mo

Prompt Cowboy

4.2

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Kagi4.3

Pick it if: People who search all day for work and are tired of ads and spammy results.

Best overallBest value

Pick it if: Anyone who needs to understand or explain a set of documents they don't have time to read properly.

Pick it if: Anyone who feels their AI results are mediocre and suspects the prompt is the reason.

Overview

AttributeKagiNotebookLMPrompt Cowboy
In one lineA paid search engine with no ads or tracking, plus an AI assistant that cites sources.Upload your own documents and ask questions that only draw on those sources.Turns a rough one-line idea into a detailed, well-structured prompt for any AI tool.
Pricing modelPaidFreemiumFreemium
Starting price$5/mo$4.99/mo$8/mo
Free plan No Yes Yes
Works with Claude Code Yes No No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeKagiNotebookLMPrompt Cowboy
Overall rating4.34.5Winner4.2
Ease of useHow quickly someone non-technical gets value from it.
4.5
5.0
5.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
4.0
Output qualityHow good the results are before you fix them.
4.5
4.0
3.5
Value for moneyWhat you get for the price, including the free plan.
3.5
5.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeKagiNotebookLMPrompt Cowboy
Access & platform
Free plan No Yes Yes
Mobile app Yes Yes No
Desktop app No No No
Browser extension Yes Yes–
API access Yes––
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO No Yes No
Connects to other apps Yes Yes No
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes No
Understands images Yes Yes No
Makes images No Yes No
Makes video No Yes No
Writes code Yes No No
Runs agents or automations No No No
Learns your brand or style– No Yes
Works in many languages Yes Yes–
Capabilities score9/ 1711/ 173/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeKagiNotebookLMPrompt Cowboy
Plans

Trial

Free

Seeing the difference.

FreeOur pick

Free

Almost everyone. Try this before paying for anything.

FreeOur pick

Free

Learning what a good prompt looks like.

Starter

$5/mo

Light searchers.

Google AI Plus

$4.99/mo

People who hit the free limits now and then.

Individual

$8/mo

People who use it daily and want prompts in their own voice.

ProfessionalOur pick

$10/mo

Anyone who searches every day.

Google AI Pro

$19.99/mo

Heavy users who also want Gemini Pro and Deep Research.

Team

$8/seat/mo

Small teams who want shared instructions.

Ultimate

$25/mo

Heavy AI users.

Google AI Ultra

From $99.99/mo

Power users who want the top of everything Google offers.

Duo and Family

Duo $14/mo, Family $20/mo

Couples and households.

Which plan to pickUse the free trial for a week, then take Professional. 300 searches on Starter goes in a couple of weeks for most people. Only pay for Ultimate if you'd otherwise pay for an AI chat subscription, since it bundles the top models. Yearly billing saves 10%.Stay on Free until it stops you doing something. If that happens, Google AI Pro is the sensible step because it also upgrades Gemini and Deep Research, which you will probably want anyway. AI Plus is a cheap middle step if NotebookLM is all you care about.Free is genuinely enough for most people. Pay for Individual only if you are writing prompts all day and the style matching would save you editing time. Team costs the same per seat, so if more than one person will use it, take Team for the shared instructions and single bill.

Key features

AttributeKagiNotebookLMPrompt Cowboy
Standout features
  • Ad-free results
  • Personalised ranking
  • Lenses
  • Kagi Assistant
  • Summaries
  • API and MCP
  • Grounded answers
  • Many source types
  • Audio and Video Overviews
  • Studio outputs
  • Discover sources
  • Sharing
  • Prompt expansion
  • Prompt types
  • Library
  • Style matching
  • Memories

Pros and cons

AttributeKagiNotebookLMPrompt Cowboy
Pros
  • No ads, sponsored results or tracking
  • You control which sites show up and where
  • AI assistant with a choice of top models
  • Fair pricing: unused months are credited back
  • Answers only from your sources and cites the exact passage
  • Free plan is big enough for most small businesses
  • Accepts PDFs, Docs, websites, YouTube and audio as sources
  • Audio Overviews are a clever way to get people to engage with research
  • Simple enough that you can hand it to anyone on the team
  • Zero setup; the free plan is unlimited
  • Visibly improves the answers you get from Claude or ChatGPT
  • Teaches you prompt structure by example
  • Cheap paid plan with writing-style matching
Cons
  • It costs money, and Starter's 300 searches run out fast
  • Top AI models only on the $25 Ultimate plan
  • Local results like maps and shops are weaker than Google's
  • API and MCP use is billed separately from the search plans
  • Will not research the open web unless you explicitly ask it to find sources
  • Answers can be surface-level on dense material; you still need to read the key parts
  • Audio Overviews take a few minutes and sound alike after a while
  • No way to script or automate it; everything happens in the browser
  • A single feature rather than a product; you may outgrow it in weeks
  • Extra copy and paste step for every prompt
  • No integrations, API or browser extension that we could confirm
  • Small team, so features and prices shift often

Who each one is for

AttributeKagiNotebookLMPrompt Cowboy
Best for
  • Everyday search without ads or tracking
  • Research where you want trustworthy sources
  • Hiding spammy or low-quality sites for good
  • Trying several AI models in one assistant
  • Summarising long reports
  • Questioning a set of PDFs
  • Turning research into a podcast
  • Study guides and briefings
  • Better prompts for Claude and ChatGPT
  • Deep-research briefs
  • Video prompts for Veo
  • Learning prompt structure
You'll find it used by
  • Researchers
  • Developers
  • Writers
  • Privacy-minded professionals
  • Consultants
  • Marketers
  • Students
  • Small business owners
  • Marketers
  • Small business owners
  • Beginners
  • Content creators

Questions people ask

Which is better, Kagi, NotebookLM or Prompt Cowboy?

NotebookLM scores highest overall in our ratings (Kagi 4.3/5, NotebookLM 4.5/5 and Prompt Cowboy 4.2/5). Kagi is best for everyday search without ads or tracking and research where you want trustworthy sources. NotebookLM is best for summarising long reports and questioning a set of PDFs. Prompt Cowboy is best for better prompts for Claude and ChatGPT and deep-research briefs.

Which is cheaper, Kagi, NotebookLM or Prompt Cowboy?

Kagi: There's no free plan. Paid plans start at $5/mo. NotebookLM: There's a free plan, and paid plans start at $4.99/mo. Prompt Cowboy: There's a free plan, and paid plans start at $8/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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