Side-by-side comparison · Marketing & Ads
HubSpot vs Klaviyo vs beehiiv
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
HubSpot
4.1Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.
Klaviyo
4.3Pick it if: Online stores that want their email and SMS to run on real customer behaviour.
beehiiv
4.2Pick it if: Creators, founders and media brands who want to treat their newsletter as a proper channel.
Klaviyo scores highest overall, but beehiiv gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | HubSpot | Klaviyo | beehiiv |
|---|---|---|---|
| In one line | A free CRM with AI agents that handle leads, support and content for you. | Email and SMS for online stores, with AI that writes, segments and predicts. | Newsletter platform with AI writing help, built-in growth tools and ways to get paid. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | From $800/mo | From $20/mo | From $59/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | HubSpot | Klaviyo | beehiiv |
|---|---|---|---|
| Overall rating | 4.1 | 4.3Winner | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 4.5 |
| FeaturesHow much it can do, and how well the pieces fit together. | 5.0 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 3.5 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | HubSpot | Klaviyo | beehiiv |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | No | No | No |
| Browser extension | Yes | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | Yes | – | Yes |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 12/ 17 | 10/ 17 | 11/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | HubSpot | Klaviyo | beehiiv |
|---|---|---|---|
| Plans | Free Free Anyone who needs a CRM and basic marketing tools without a budget. | Free Free New stores building their first flows. | FreeOur pick Free Anyone starting a newsletter from zero. |
Marketing Hub StarterOur pick $20/seat/mo, currently $7/seat/mo for new customers Small teams ready to remove the branding and send more. | EmailOur pick From $20/mo Most stores once they pass 250 contacts. | Lite From $59/mo, or $49/mo billed yearly Writers ready to earn from sponsors or paid tiers. | |
Marketing Hub Professional From $800/mo billed yearly, or $890/mo Marketing teams that need real automation. | Email and SMS From $35/mo Stores that want text messages in the same flows. | Pro From $109/mo, or $95/mo billed yearly Publications that want their own brand and deeper analytics. | |
Marketing Hub Enterprise From $3,600/mo Large teams with several brands or business units. | Enterprise Custom Large brands with many stores or markets. | Enterprise Custom Media companies with several large publications. | |
| Which plan to pick | Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump. | Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send. | Stay on Free until you have a few hundred engaged readers; it has everything you need to write and grow. Move to Lite when you want sponsor revenue or paid subscriptions, and to Pro when the beehiiv branding starts to bother you or your brand. |
Key features
| Attribute | HubSpot | Klaviyo | beehiiv |
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Pros and cons
| Attribute | HubSpot | Klaviyo | beehiiv |
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Who each one is for
| Attribute | HubSpot | Klaviyo | beehiiv |
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How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.
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