Side-by-side comparison · Marketing & Ads

Hootsuite vs Klaviyo

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Hootsuite

3.6

From $99/user/mo

Details Visit

Best overall

Klaviyo

4.3

From From $20/mo

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Comparing 2 tools. Add one more if you like.

At a glance

Hootsuite3.6

Pick it if: Marketing teams, agencies and larger businesses managing many social accounts with several people involved.

Klaviyo4.3

Best overallBest valueEasiest to use

Pick it if: Online stores that want their email and SMS to run on real customer behaviour.

Overview

Attribute	Hootsuite	Klaviyo
In one line	Runs social media for a team: scheduling, shared inbox, listening and reports.	Email and SMS for online stores, with AI that writes, segments and predicts.
Pricing model	Paid	Freemium
Starting price	$99/user/mo	From $20/mo
Free plan	No	Yes
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Hootsuite	Klaviyo
Overall rating	3.6	4.3Winner
Ease of useHow quickly someone non-technical gets value from it.	3.5	4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.5	5.0
Output qualityHow good the results are before you fix them.	4.0	4.5
Value for moneyWhat you get for the price, including the free plan.	2.5	3.5
Speed & reliabilityHow fast it is and how often it falls over.	3.5	4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Hootsuite	Klaviyo
Access & platform
Free plan	No	Yes
Mobile app	Yes	Yes
Desktop app	–	No
Browser extension	Yes	No
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	Yes	Yes
Understands images	–	–
Makes images	Yes	–
Makes video	No	No
Writes code	No	No
Runs agents or automations	–	Yes
Learns your brand or style	Yes	Yes
Works in many languages	Yes	Yes
Capabilities score	10/ 17	10/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Hootsuite	Klaviyo
Plans	StandardOur pick $99/user/mo billed yearly A single social media manager.	Free Free New stores building their first flows.
	Professional $199/user/mo billed yearly Growing teams with lots of accounts.	EmailOur pick From $20/mo Most stores once they pass 250 contacts.
	Advanced $399/user/mo billed yearly Larger teams that need routing and approvals.	Email and SMS From $35/mo Stores that want text messages in the same flows.
	Enterprise Custom Big organisations with compliance needs.	Enterprise Custom Large brands with many stores or markets.
Which plan to pick	Standard covers one person running up to 10 accounts. Only step up when you need unlimited accounts or team routing, and negotiate at renewal, because users often report bigger quotes the second year.	Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send.

Key features

Attribute	Hootsuite	Klaviyo
Standout features	Planner and scheduling Shared inbox Social listening OwlyWriter and OwlyGPT Analytics and reports Approvals and roles	Flows Segments from plain English Predictive analytics Email and SMS in one AI writing and campaign builder Customer Agent

Pros and cons

Attribute	Hootsuite	Klaviyo
Pros	Covers scheduling, inbox, listening and reporting in one product Strong analytics and client-ready reports Solid approval and team workflows Supports a very wide range of networks and integrations	Deepest store integration of any email tool, so targeting runs on real purchase data Flows and segments are quick to set up from templates and plain English Email and SMS live in one place with one set of customer data Predictive analytics tell you who to spend effort on Huge ecosystem of Shopify apps and agencies that already know it
Cons	Expensive per user, and there is no free plan Many complaints about renewal price rises, auto-renew charges and slow support on billing Interface feels busy and takes time to learn Month-to-month prices are not published up front	Gets expensive fast as your list grows, and every profile counts toward the bill SMS is a separate cost on top of the plan Email support stops after 60 days on the free plan Overkill for service businesses and plain newsletters

Who each one is for

Attribute	Hootsuite	Klaviyo
Best for	Teams managing many accounts Shared inbox for comments and DMs Monitoring brand and competitor mentions Client and management reporting Approval workflows	Abandoned cart recovery Segments from plain English Post-purchase flows SMS campaigns Predicting customer value
You'll find it used by	Marketing teams Social media managers Agencies Enterprises Government and higher education	Shopify stores Ecommerce marketers Agencies DTC brands

Questions people ask

Which is better, Hootsuite or Klaviyo?

Klaviyo scores highest overall in our ratings (Hootsuite 3.6/5 and Klaviyo 4.3/5). Hootsuite is best for teams managing many accounts and shared inbox for comments and DMs. Klaviyo is best for abandoned cart recovery and segments from plain English.

Which is cheaper, Hootsuite or Klaviyo?

Hootsuite: There's no free plan. Paid plans start at $99/user/mo. Klaviyo: There's a free plan, and paid plans start at From $20/mo.

Which is easier to use, Hootsuite or Klaviyo?

Klaviyo rates highest for ease of use in our scores. Online stores that want their email and SMS to run on real customer behaviour.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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