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Side-by-side comparison · Video & Audio

Google Veo vs HeyGen vs Runway

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Google Veo

3.8

From AUD $32.99/mo

Best overall

HeyGen

4.1

From $29/mo

Runway

3.8

From $15/mo

Comparing 3 tools, the maximum.

At a glance

Google Veo

3.8

Pick it if: Marketers and creators who want realistic short AI video, with sound.

HeyGen

4.1
Best overallEasiest to use

Pick it if: Founders, marketers and trainers who need lots of on-camera video but hate filming.

Runway

3.8

Pick it if: Creators, marketers and agencies who need custom footage without a shoot.

Overview

AttributeGoogle VeoHeyGenRunway
In one lineGoogle's video model: describe a scene or upload a photo and get a short clip with sound.Type a script and a lifelike presenter reads it on camera, in your voice or any language.Make short AI video clips from text or images, then edit footage by describing changes.
Pricing modelFreemiumFreemiumFreemium
Starting priceAUD $32.99/mo$29/mo$15/mo
Free plan Yes Yes Yes
Works with Claude Code No Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGoogle VeoHeyGenRunway
Overall rating3.84.1Winner3.8
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
3.5
FeaturesHow much it can do, and how well the pieces fit together.
3.5
4.5
4.5
Output qualityHow good the results are before you fix them.
4.5
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
3.5
3.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGoogle VeoHeyGenRunway
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes Yes
Desktop app No No No
Browser extension No No No
API access Yes Yes Yes
Teams & business
Team workspace No Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps– Yes–
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images No No Yes
Makes video Yes Yes Yes
Writes code No No No
Runs agents or automations No Yes No
Learns your brand or style No Yes No
Works in many languages Yes Yes–
Capabilities score8/ 1712/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGoogle VeoHeyGenRunway
Plans

Free (via Flow and Gemini)

Free

Trying a few clips.

Free

Free

Testing an avatar and the translation feature.

Free

Free

Seeing what it can do before you pay.

Google AI ProOur pick

AUD $32.99/mo

Marketers who already use Google's tools.

CreatorOur pick

$29/mo, or $24/mo billed yearly

Solo founders and marketers publishing regularly.

Standard

$15/mo, or $12/mo billed yearly

Occasional clips and short social videos.

Google AI Ultra

From AUD $149.99/mo

Heavy daily video makers.

Pro

From $49/mo

Heavier users who want 4K and flexible usage.

ProOur pick

$35/mo, or $28/mo billed yearly

Anyone making video most weeks.

Gemini API

From $0.05 per second of video

Developers building video into an app.

Business

$149/mo

Teams with several presenters.

Max

$95/mo, or $76/mo billed yearly

Agencies and heavy daily users.

Enterprise

Custom

Large companies producing video across departments.

Team and Enterprise

See website

Companies that need shared workspaces and security controls.

Which plan to pickIf you already pay for Google AI Pro, you have Veo; use it through Flow for the most control. Developers should start on the API with Veo 3.1 Fast at $0.10 a second and only move to the Standard model for hero shots.Creator covers most solo founders and marketers: no watermark, your own avatar and 30-minute videos. Move to Business only when you need SSO, more than one custom avatar or a team sharing the account.Use the free credits to learn what prompts work, then go straight to Pro. Standard sounds cheap, but 625 credits is only a few minutes of good video a month and you'll spend more topping up than you saved.

Key features

AttributeGoogle VeoHeyGenRunway
Standout features
  • Native audio
  • Image to video
  • Ingredients to video
  • Vertical and 1080p
  • Fast and Lite models
  • Developer API
  • Digital twin
  • Video translation
  • Stock avatars
  • Photo avatars
  • Templates and brand kit
  • API
  • Gen-4.5 video
  • Several models in one app
  • Edit by describing
  • References
  • Extend and upscale
  • Audio tools

Pros and cons

AttributeGoogle VeoHeyGenRunway
Pros
  • Realistic motion and physics with sound built in
  • Vertical video and reference images for consistent characters
  • Included with a Google AI plan many already pay for
  • Pay-per-second API for developers
  • Digital twins and translation are the best in the category for short clips
  • You can learn it in an afternoon
  • Big library of stock avatars, voices and templates
  • API and Zapier make personalised video at scale possible
  • Generating and editing footage live in one app
  • Several top models to try under one subscription
  • Reference images keep people and products consistent
  • Mature, stable product with an API for automation
Cons
  • Clips are short and credits go quickly on the Standard model
  • No editing of existing footage
  • Results vary between runs, so retries add up
  • Availability and pricing differ by country
  • Free plan is only enough for a test
  • Credits make the real cost hard to predict, especially for longer videos
  • Avatars look less natural the longer they talk
  • Your own avatar needs good lighting and a careful recording to look right
  • Credits run out quickly and the free ones never refill
  • Clips are short and often need several attempts to get right
  • Veo clips come with sound built in; here audio is a separate step
  • Prompting well takes practice

Who each one is for

AttributeGoogle VeoHeyGenRunway
Best for
  • Short realistic clips with sound
  • Vertical video for Reels and TikTok
  • Animating a product photo
  • Consistent characters across scenes
  • Explainer and product videos
  • Translating your videos
  • Personalised sales videos
  • Training content at scale
  • B-roll and product clips
  • Editing existing footage with a prompt
  • Trying several video models in one place
  • Consistent characters across shots
You'll find it used by
  • Marketers
  • Content creators
  • Developers
  • Agencies
  • Founders
  • Marketers
  • Sales teams
  • Trainers
  • Marketers
  • Agencies
  • Filmmakers
  • Content creators

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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