Side-by-side comparison · Research & Search
Exa vs Prompt Cowboy vs Wokelo
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: People using Claude Code or building their own assistants who want real web search behind them.
Pick it if: Anyone who feels their AI results are mediocre and suspects the prompt is the reason.
Pick it if: Private equity, venture, investment banking, consulting and corporate development teams that research companies and markets every week.
Prompt Cowboy scores highest overall, but Exa gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Exa | Prompt Cowboy | Wokelo |
|---|---|---|---|
| In one line | A search engine built for AI tools, so Claude can find exactly the pages it needs. | Turns a rough one-line idea into a detailed, well-structured prompt for any AI tool. | AI research agents that write company, market and due diligence reports for dealmakers. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | From $4 per 1 | $8/mo | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Exa | Prompt Cowboy | Wokelo |
|---|---|---|---|
| Overall rating | 4.0 | 4.2Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 5.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 3.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Exa | Prompt Cowboy | Wokelo |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | No | – |
| Desktop app | No | No | – |
| Browser extension | No | – | – |
| API access | Yes | – | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | No | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | Yes |
| Understands images | No | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | Yes |
| Learns your brand or style | No | Yes | – |
| Works in many languages | Yes | – | – |
| Capabilities score | 7/ 17 | 3/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Exa | Prompt Cowboy | Wokelo |
|---|---|---|---|
| Plans | FreeOur pick Free Personal use inside Claude Code. | FreeOur pick Free Learning what a good prompt looks like. | EnterpriseOur pick Custom Investment, consulting and corporate strategy teams. |
Pay as you go From $4 per 1,000 searches Anyone whose usage outgrows the free credit. | Individual $8/mo People who use it daily and want prompts in their own voice. | ||
Enterprise Custom Companies building products on top of it. | Team $8/seat/mo Small teams who want shared instructions. | ||
| Which plan to pick | Start free. The monthly $10 of credit is plenty for one person using it from Claude Code, and if you do run out you only pay for what you use. Enterprise is for software companies, not for a business that just wants better search. | Free is genuinely enough for most people. Pay for Individual only if you are writing prompts all day and the style matching would save you editing time. Team costs the same per seat, so if more than one person will use it, take Team for the shared instructions and single bill. | There is only a sales-led contract. Ask for a trial on a live deal or project before you sign, and check which premium data sources are included at your price. |
Key features
| Attribute | Exa | Prompt Cowboy | Wokelo |
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Pros and cons
| Attribute | Exa | Prompt Cowboy | Wokelo |
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Who each one is for
| Attribute | Exa | Prompt Cowboy | Wokelo |
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Questions people ask
Which is better, Exa, Prompt Cowboy or Wokelo?
Prompt Cowboy scores highest overall in our ratings (Exa 4.0/5, Prompt Cowboy 4.2/5 and Wokelo 3.8/5). Exa is best for web search inside Claude Code and finding sites like one you know. Prompt Cowboy is best for better prompts for Claude and ChatGPT and deep-research briefs. Wokelo is best for first-pass due diligence on a target and industry and market landscapes.
Which is cheaper, Exa, Prompt Cowboy or Wokelo?
Exa: There's a free plan, and paid plans start at From $4 per 1. Prompt Cowboy: There's a free plan, and paid plans start at $8/mo. Wokelo: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Exa, Prompt Cowboy or Wokelo?
Prompt Cowboy rates highest for ease of use in our scores. Anyone who feels their AI results are mediocre and suspects the prompt is the reason.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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