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Side-by-side comparison · SEO & Analytics

DataForSEO vs Screaming Frog SEO Spider vs Semrush

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

DataForSEO

4.0

From From $50 top-up

Screaming Frog SEO Spider

4.0

From £199/user/yr

Semrush

3.9

From $139/mo

Comparing 3 tools, the maximum.

At a glance

Best value

Pick it if: Anyone using Claude Code or building their own tools who wants real SEO data without a big monthly plan.

Pick it if: Anyone who needs a thorough technical check of a site, especially before or after a redesign or migration.

Easiest to use

Pick it if: Agencies and marketers who do both search ads and SEO and want one subscription for both.

Overview

AttributeDataForSEOScreaming Frog SEO SpiderSemrush
In one lineRaw search, keyword and backlink data you pay for by the query, built for AI agents.Crawls your whole site the way Google does and lists what's broken.Keyword, competitor and ad research with a bigger toolbox and a bigger bill.
Pricing modelPaidFreemiumFreemium
Starting priceFrom $50 top-up£199/user/yr$139/mo
Free plan No Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeDataForSEOScreaming Frog SEO SpiderSemrush
Overall rating4.04.03.9
Ease of useHow quickly someone non-technical gets value from it.
2.5
2.5
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
5.0
Output qualityHow good the results are before you fix them.
4.0
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
5.0
4.5
3.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeDataForSEOScreaming Frog SEO SpiderSemrush
Access & platform
Free plan No Yes Yes
Mobile app No No Yes
Desktop app No Yes No
Browser extension No No Yes
API access Yes No Yes
Teams & business
Team workspace– No Yes
Enterprise plan or SSO No No Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files No Yes Yes
Understands images No No No
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations No No No
Learns your brand or style No No–
Works in many languages Yes Yes Yes
Capabilities score3/ 175/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeDataForSEOScreaming Frog SEO SpiderSemrush
Plans

Pay as you goOur pick

From $50 top-up

Anyone who wants real data in Claude Code without a subscription.

Free

Free

Small sites and one-off checks.

Free

Free

A quick look before you commit.

Paid licenceOur pick

£199/user/yr

Agencies and anyone with a site over 500 pages.

SEO

$139/mo, or $117.33/mo billed yearly

A business that wants classic SEO research without the AI extras.

StarterOur pick

$199/mo, or $165.17/mo billed yearly

Marketers who want SEO plus AI visibility and the Claude connection.

Pro+

$299/mo, or $248.17/mo billed yearly

Agencies managing several clients.

Advanced

Custom

Large teams and enterprise accounts.

Which plan to pickThere's only one way to pay. Use the $1 trial credit to test the MCP server, then top up $50 and set a daily limit of a dollar or two. Use the cheaper standard queue for bulk jobs and the live mode only when you need an answer now.The free version is enough for most small businesses because it includes every feature and only caps the crawl at 500 pages. Buy a licence when your site or your clients' sites go past that. The price is listed in pounds with dollar and euro options at checkout.The free account is only good for a look around. If you want the Claude connection and AI visibility tracking, Starter is the one; the SEO plan is cheaper but leaves both out. Budget for extra users too, which start at $45 a month each.

Key features

AttributeDataForSEOScreaming Frog SEO SpiderSemrush
Standout features
  • SERP API
  • Keywords Data
  • DataForSEO Labs
  • Backlinks API
  • MCP server
  • Spend controls
  • Full site crawl
  • JavaScript rendering
  • Google integrations
  • AI during crawl
  • Crawl comparison
  • Scheduling and command line
  • Domain Overview
  • Keyword Gap
  • Advertising Research
  • AI Search tracking
  • Position Tracking
  • Semrush MCP

Pros and cons

AttributeDataForSEOScreaming Frog SEO SpiderSemrush
Pros
  • Costs cents per lookup with no monthly fee
  • Official MCP server works well with Claude Code
  • Covers search results, keywords, backlinks and more in one account
  • Balance never expires and spending limits protect you
  • Live results for any location, including Australian cities
  • The most complete technical crawl available
  • Free version includes every feature up to 500 pages
  • Crawl comparison makes migrations far safer
  • Connects to Google data and AI models during the crawl
  • Runs on your own computer, so your data stays with you
  • Organic and paid search research in one subscription
  • The best Google Ads competitor data of the big suites
  • Strong local SEO and listings tools
  • AI visibility tracking built into the main plans
  • Official MCP connection for Claude
Cons
  • No friendly dashboard; you need Claude Code or a developer to use it
  • Per-request pricing is confusing until you've used it for a while
  • Keyword difficulty and traffic estimates are less polished than Ahrefs
  • No real free plan, just a $1 trial credit
  • Dated interface that assumes you know technical SEO terms
  • Desktop only, and big crawls need a lot of memory
  • No cloud dashboard or scheduled reports for clients
  • One licence per user adds up for a team
  • Cluttered interface with a steep learning curve
  • Expensive, and add-ons and extra users push the bill up fast
  • The free account is too limited to do real work
  • Backlink data is a step behind Ahrefs
  • Plan names and bundles change often, which makes comparing hard

Who each one is for

AttributeDataForSEOScreaming Frog SEO SpiderSemrush
Best for
  • SEO research from Claude Code
  • Keyword volumes on demand
  • Live search result checks
  • Backlink data for custom reports
  • Finding broken links
  • Checking redirects after a migration
  • Auditing titles and headings
  • Exporting a full page list
  • Competitor Google Ads research
  • Keyword gap reports
  • Content briefs
  • Local listings management
You'll find it used by
  • Claude Code users
  • Developers
  • Agencies
  • SEO tool builders
  • Technical SEOs
  • Agencies
  • Developers
  • Web designers
  • Agencies
  • Performance marketers
  • In-house SEO teams
  • Content marketers

Questions people ask

Which is better, DataForSEO, Screaming Frog SEO Spider or Semrush?

They tie on our overall rating (DataForSEO 4.0/5, Screaming Frog SEO Spider 4.0/5 and Semrush 3.9/5). DataForSEO is best for SEO research from Claude Code and keyword volumes on demand. Screaming Frog SEO Spider is best for finding broken links and checking redirects after a migration. Semrush is best for Competitor Google Ads research and keyword gap reports.

Which is cheaper, DataForSEO, Screaming Frog SEO Spider or Semrush?

DataForSEO: There's no free plan. Paid plans start at From $50 top-up. Screaming Frog SEO Spider: There's a free plan, and paid plans start at £199/user/yr. Semrush: There's a free plan, and paid plans start at $139/mo.

Which is easier to use, DataForSEO, Screaming Frog SEO Spider or Semrush?

Semrush rates highest for ease of use in our scores. Agencies and marketers who do both search ads and SEO and want one subscription for both.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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