Side-by-side comparison · Marketing & Ads
beehiiv vs Klaviyo vs Topview
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Creators, founders and media brands who want to treat their newsletter as a proper channel.
Pick it if: Online stores that want their email and SMS to run on real customer behaviour.
Pick it if: Ecommerce brands and performance marketers who need a steady supply of product video ads for TikTok and Meta.
Klaviyo scores highest overall, but beehiiv gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | beehiiv | Klaviyo | Topview |
|---|---|---|---|
| In one line | Newsletter platform with AI writing help, built-in growth tools and ways to get paid. | Email and SMS for online stores, with AI that writes, segments and predicts. | Paste a product link and get video ads with AI presenters who hold your product. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | From $59/mo | From $20/mo | $36/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | beehiiv | Klaviyo | Topview |
|---|---|---|---|
| Overall rating | 4.2 | 4.3Winner | 3.5 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.5 | 3.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | beehiiv | Klaviyo | Topview |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | Yes | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | Yes |
| Makes images | Yes | – | Yes |
| Makes video | No | No | Yes |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | Yes | Yes | No |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 11/ 17 | 10/ 17 | 10/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | beehiiv | Klaviyo | Topview |
|---|---|---|---|
| Plans | FreeOur pick Free Anyone starting a newsletter from zero. | Free Free New stores building their first flows. | Plus $36/mo billed yearly ($432 upfront) Solo sellers testing AI ads. |
Lite From $59/mo, or $49/mo billed yearly Writers ready to earn from sponsors or paid tiers. | EmailOur pick From $20/mo Most stores once they pass 250 contacts. | BusinessOur pick $44/mo billed yearly ($528 upfront) Brands that make ads in bursts. | |
Pro From $109/mo, or $95/mo billed yearly Publications that want their own brand and deeper analytics. | Email and SMS From $35/mo Stores that want text messages in the same flows. | Ultra $50/mo billed yearly ($599.90 upfront) Heavy users producing ads every week. | |
Enterprise Custom Media companies with several large publications. | Enterprise Custom Large brands with many stores or markets. | Team $56/seat/mo billed yearly Agencies and in-house teams. | |
Enterprise Custom Large brands with security needs. | |||
| Which plan to pick | Stay on Free until you have a few hundred engaged readers; it has everything you need to write and grow. Move to Lite when you want sponsor revenue or paid subscriptions, and to Pro when the beehiiv branding starts to bother you or your brand. | Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send. | Pay monthly for one month before you commit to a year, because refunds are only possible within three days and only if you haven't used credits. Business suits most brands: 3,000 credits arrive at once, so you can spend them when you launch products. |
Key features
| Attribute | beehiiv | Klaviyo | Topview |
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Pros and cons
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Who each one is for
| Attribute | beehiiv | Klaviyo | Topview |
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Questions people ask
Which is better, beehiiv, Klaviyo or Topview?
Klaviyo scores highest overall in our ratings (beehiiv 4.2/5, Klaviyo 4.3/5 and Topview 3.5/5). beehiiv is best for launching a newsletter and growing a list with referrals. Klaviyo is best for abandoned cart recovery and segments from plain English. Topview is best for product ads from a store link and Product-in-hand UGC-style videos.
Which is cheaper, beehiiv, Klaviyo or Topview?
beehiiv: There's a free plan, and paid plans start at From $59/mo. Klaviyo: There's a free plan, and paid plans start at From $20/mo. Topview: There's no free plan. Paid plans start at $36/mo.
Which is easier to use, beehiiv, Klaviyo or Topview?
beehiiv rates highest for ease of use in our scores. Creators, founders and media brands who want to treat their newsletter as a proper channel.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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