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Side-by-side comparison · Marketing & Ads

Arcads vs GoMarble vs HubSpot

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Arcads

3.7

Free to start

GoMarble

3.9

From $139/mo

Best overall

HubSpot

4.1

From From $800/mo

Comparing 3 tools, the maximum.

At a glance

Arcads

3.7

Pick it if: Performance marketers who want cheap, fast video ads to test before investing in real creators.

GoMarble

3.9

Pick it if: Ecommerce brands and small marketing teams running paid ads without a dedicated analyst.

HubSpot

4.1
Best overall

Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.

Overview

AttributeArcadsGoMarbleHubSpot
In one lineMakes talking-head video ads with AI actors, no filming or creators needed.An AI analyst for your ad accounts that explains what's working and lines up the fixes.A free CRM with AI agents that handle leads, support and content for you.
Pricing modelPaidFreemiumFreemium
Starting priceSee website$139/moFrom $800/mo
Free plan No Yes Yes
Works with Claude Code No Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeArcadsGoMarbleHubSpot
Overall rating3.73.94.1Winner
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.5
4.0
FeaturesHow much it can do, and how well the pieces fit together.
3.5
4.5
5.0
Output qualityHow good the results are before you fix them.
4.0
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
3.0
3.5
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeArcadsGoMarbleHubSpot
Access & platform
Free plan No Yes Yes
Mobile app No No Yes
Desktop app No No No
Browser extension No No Yes
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps– Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes– Yes
Understands images Yes Yes–
Makes images No– Yes
Makes video Yes No No
Writes code No No No
Runs agents or automations No Yes Yes
Learns your brand or style No No Yes
Works in many languages Yes– Yes
Capabilities score7/ 177/ 1712/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeArcadsGoMarbleHubSpot
Plans

StarterOur pick

See website

Testing a handful of scripts a month.

Free

Free

Seeing whether the analysis is worth paying for.

Free

Free

Anyone who needs a CRM and basic marketing tools without a budget.

Creator

See website

Brands producing video ads every week.

CopilotOur pick

$139/mo

Brands that want analysis and reports but will make changes themselves.

Marketing Hub StarterOur pick

$20/seat/mo, currently $7/seat/mo for new customers

Small teams ready to remove the branding and send more.

Pro

Custom

Teams and agencies at volume.

Operator

$399/mo

Teams that want agents to make approved changes in live accounts.

Marketing Hub Professional

From $800/mo billed yearly, or $890/mo

Marketing teams that need real automation.

Scale

$799/mo

Agencies and larger brands with many accounts.

Marketing Hub Enterprise

From $3,600/mo

Large teams with several brands or business units.

Enterprise

Custom

Brands spending over $1.5M a month.

Which plan to pickArcads does not publish prices, so sign up for the trial and check the plan screen before you commit. Starter is enough to test whether the style works for your product; move up only once you have a winning script you want to localise or vary at scale.Start on Free and let the read-only agent audit one account for a fortnight. Copilot is the sweet spot for most small brands, because the analysis is the valuable part and you can make the edits yourself. Go to Operator once you trust its suggestions enough to approve them from your phone.Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump.

Key features

AttributeArcadsGoMarbleHubSpot
Standout features
  • AI actor library
  • Script to video
  • Product in hand
  • Languages
  • Bulk variations
  • Performance diagnosis
  • Ranked fixes
  • Agents with approval
  • Creative analysis
  • Scheduled reports
  • MCP server
  • Free CRM
  • Breeze agents
  • Marketing email and forms
  • Workflows
  • Reporting
  • Data quality tools

Pros and cons

AttributeArcadsGoMarbleHubSpot
Pros
  • Fast, convincing UGC-style video without a creator
  • Large actor library so test batches look varied
  • Localisation in more than 30 languages is cheap
  • Good for testing angles before spending on real production
  • Goes beyond reporting to the actual fix
  • Approval gate on every change is the right safety design
  • Free tier is a real trial of the analysis
  • Covers Meta, Google, TikTok and Microsoft in one place
  • MCP server for Claude
  • One of the most generous free CRMs around
  • Marketing, sales and support share the same customer record
  • Breeze agents take over lead research, support answers and first drafts
  • Starter tiers are affordable per seat
  • Enormous library of integrations and agencies that know it
Cons
  • No published prices; you have to sign up to see plans
  • Credit-based billing means long videos eat your allowance
  • Product close-ups and demos still look artificial
  • Platform rules on AI disclosure are tightening
  • No reporting on how the ads perform
  • Agents that make changes start at $399 a month
  • Spend caps and AI credits mean the bill grows with use
  • Newer tool, so expect rough edges and changing plan names
  • You still need to understand ads well enough to judge its suggestions
  • Professional and Enterprise are a steep jump, with onboarding fees on top
  • Marketing contacts are a separate limit, and costs rise with your list
  • Many AI features draw on a credit allowance that runs out
  • Weaker than Klaviyo for ecommerce behaviour-based email

Who each one is for

AttributeArcadsGoMarbleHubSpot
Best for
  • Testing ad scripts fast
  • Localised video ads
  • Scaling a winning creator ad
  • Video when you have no footage
  • Diagnosing Meta and Google Ads performance
  • Approving fixes instead of making them by hand
  • Creative analysis
  • Automated reporting
  • Tracking leads and deals
  • B2B email marketing
  • Chatbots that answer customers
  • Keeping contact data clean
You'll find it used by
  • Performance marketers
  • App marketers
  • DTC brands
  • Agencies
  • Ecommerce brands
  • Small marketing teams
  • Media buyers
  • Agencies
  • B2B teams
  • Agencies
  • Consultants
  • Service businesses

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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