Side-by-side comparison · Image, Logo & Design
Affinity vs Namelix vs Pomelli
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Designers, photographers and confident DIYers who want professional design software without an Adobe subscription.
Pick it if: Founders and small business owners brainstorming a business, product or brand name.
Pick it if: Small business owners who need regular on-brand social posts and ads but don't have a designer or much time.
Overview
| Attribute | Affinity | Namelix | Pomelli |
|---|---|---|---|
| In one line | Free pro design app for photo editing, illustration and layout, with optional Canva AI. | Free AI business name generator that suggests short, brandable names with a domain check. | Free Google tool that reads your website and makes on-brand marketing images and posts. |
| Pricing model | Free | Free | Free |
| Starting price | Your Canva subscription | Free | Free |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | No | No | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Affinity | Namelix | Pomelli |
|---|---|---|---|
| Overall rating | 4.4 | 4.4 | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 5.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 3.5 | 3.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 3.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 5.0 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 5.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Affinity | Namelix | Pomelli |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | No | No |
| Desktop app | Yes | – | No |
| Browser extension | No | – | No |
| API access | No | No | No |
| Teams & business | |||
| Team workspace | No | – | No |
| Enterprise plan or SSO | Yes | – | No |
| Connects to other apps | Yes | – | No |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | – | Yes |
| Understands images | – | – | Yes |
| Makes images | Yes | No | Yes |
| Makes video | No | No | Yes |
| Writes code | No | No | No |
| Runs agents or automations | No | – | No |
| Learns your brand or style | No | – | Yes |
| Works in many languages | Yes | – | – |
| Capabilities score | 8/ 17 | 1/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Affinity | Namelix | Pomelli |
|---|---|---|---|
| Plans | FreeOur pick Free Individuals, for personal or business use. | FreeOur pick Free Anyone brainstorming a name. | FreeOur pick Free Every small business. There's no paid plan. |
With Canva Pro Your Canva subscription People who already pay for Canva. | |||
Canva Enterprise Custom Organisations rolling it out to a team. | |||
| Which plan to pick | Download it free. Only connect a paid Canva plan if you want the AI tools inside Affinity, or if you already pay for Canva anyway. | There's nothing to buy for the names themselves. If you want a logo for the name you pick, Brandmark sells one-off logo packages from $35, but you can take the name anywhere. | There's only the free version. Sign in with a Google account, paste your website, and check the Business DNA it builds before you make anything. |
Key features
Pros and cons
| Attribute | Affinity | Namelix | Pomelli |
|---|---|---|---|
| Pros |
|
|
|
| Cons |
|
|
|
Who each one is for
| Attribute | Affinity | Namelix | Pomelli |
|---|---|---|---|
| Best for |
|
|
|
| You'll find it used by |
|
|
|
Questions people ask
Which is better, Affinity, Namelix or Pomelli?
They tie on our overall rating (Affinity 4.4/5, Namelix 4.4/5 and Pomelli 4.1/5). Affinity is best for Replacing Adobe apps without the subscription and logos and vector illustrations. Namelix is best for brainstorming a business name and product and app names. Pomelli is best for on-brand social posts without a designer and studio-style product photos from a phone shot.
Which is cheaper, Affinity, Namelix or Pomelli?
Affinity: There's a free plan, and paid plans start at Your Canva subscription. Namelix: It's free to use. Pomelli: It's free to use.
Which is easier to use, Affinity, Namelix or Pomelli?
Namelix rates highest for ease of use in our scores. Founders and small business owners brainstorming a business, product or brand name.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
Swap in another tool
More tools from Image, Logo & Design in the library.
