Side-by-side comparison · Marketing & Ads
AdNova vs GoMarble vs Triple Whale
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
AdNova
3.6Pick it if: Brands and agencies producing a steady stream of Meta ad creative.
GoMarble
3.9Pick it if: Ecommerce brands and small marketing teams running paid ads without a dedicated analyst.
Triple Whale
3.8Pick it if: Shopify brands spending real money on ads who want one honest view of profit and attribution.
Overview
| Attribute | AdNova | GoMarble | Triple Whale |
|---|---|---|---|
| In one line | One place to find ad inspiration, see which creatives win and launch Meta ads in bulk. | An AI analyst for your ad accounts that explains what's working and lines up the fixes. | Pulls your store, ad and email numbers into one dashboard you can ask questions of. |
| Pricing model | Paid | Freemium | Freemium |
| Starting price | $39/mo | $139/mo | Free |
| Free plan | No | Yes | Yes |
| Works with Claude Code | No | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | AdNova | GoMarble | Triple Whale |
|---|---|---|---|
| Overall rating | 3.6 | 3.9Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.5 | 3.5 | 3.5 |
| FeaturesHow much it can do, and how well the pieces fit together. | 4.0 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 3.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | AdNova | GoMarble | Triple Whale |
|---|---|---|---|
| Access & platform | |||
| Free plan | – | Yes | Yes |
| Mobile app | No | No | Yes |
| Desktop app | No | No | No |
| Browser extension | – | No | No |
| API access | – | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | – | Yes |
| Understands images | Yes | Yes | – |
| Makes images | No | – | – |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | Yes | Yes |
| Learns your brand or style | No | No | No |
| Works in many languages | – | – | – |
| Capabilities score | 5/ 17 | 7/ 17 | 8/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | AdNova | GoMarble | Triple Whale |
|---|---|---|---|
| Plans | Creative Hub $39/mo Teams that only need a shared place for assets and feedback. | Free Free Seeing whether the analysis is worth paying for. | Free Free Smaller stores that want a single profit view. |
Ad Launcher $99/mo, or $79/mo billed yearly Buyers who launch big batches into Meta every week. | CopilotOur pick $139/mo Brands that want analysis and reports but will make changes themselves. | FoundationOur pick See website Brands that want attribution and cohort analysis. | |
PlusOur pick $150/mo, or $119/mo billed yearly A brand or small agency that wants research and analytics together. | Operator $399/mo Teams that want agents to make approved changes in live accounts. | Automate See website Brands that want Moby Agents running the analysis for them. | |
Growth $309/mo, or $249/mo billed yearly Agencies tracking many competitors across several clients. | Scale $799/mo Agencies and larger brands with many accounts. | Enterprise Custom Large or multi-store brands. | |
Pro $499/mo, or $399/mo billed yearly Larger agencies with big spend across many workspaces. | Enterprise Custom Brands spending over $1.5M a month. | ||
Enterprise Custom Large teams that need custom limits and a dedicated account team. | |||
| Which plan to pick | Plus on the yearly plan is where the value is: research and analytics for one brand at a price close to Foreplay alone. Add the Ad Launcher only if you launch dozens of ads a week by hand today. The Creative Hub on its own is hard to justify when Google Drive and Slack exist. | Start on Free and let the read-only agent audit one account for a fortnight. Copilot is the sweet spot for most small brands, because the analysis is the valuable part and you can make the edits yourself. Go to Operator once you trust its suggestions enough to approve them from your phone. | Start on Free and use it until the lack of attribution actually costs you a decision. Foundation is the plan most brands need, but it is quoted on your revenue and locks you in for a year, so ask for the full price table before you commit. |
Key features
| Attribute | AdNova | GoMarble | Triple Whale |
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Pros and cons
| Attribute | AdNova | GoMarble | Triple Whale |
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Who each one is for
| Attribute | AdNova | GoMarble | Triple Whale |
|---|---|---|---|
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How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.
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