Skip to content

Side-by-side comparison · Marketing & Ads

ActiveCampaign vs Creatify vs Stripo

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

ActiveCampaign

3.8

Free to start

Creatify

4.0

From $15/mo

Best overall

Stripo

4.2

From $20/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Small and mid-sized businesses that want email automations doing the follow-up for them.

Pick it if: Online stores and ad agencies that need a lot of short video ads to test without booking creators.

Best overallBest value

Pick it if: Email marketers, agencies and designers who make lots of branded emails for one or more email platforms.

Overview

AttributeActiveCampaignCreatifyStripo
In one lineEmail marketing and automation for small businesses, with AI built in.Turns a product link into video ads with AI presenters, ready for TikTok and Meta.Builds responsive email templates by drag and drop, then exports them to your email tool.
Pricing modelPaidFreemiumFreemium
Starting priceSee website$15/mo$20/mo
Free plan No Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeActiveCampaignCreatifyStripo
Overall rating3.84.04.2Winner
Ease of useHow quickly someone non-technical gets value from it.
3.5
4.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
4.5
Output qualityHow good the results are before you fix them.
4.0
3.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.0
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeActiveCampaignCreatifyStripo
Access & platform
Free plan No Yes Yes
Mobile app Yes No No
Desktop app No No No
Browser extension–––
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes– Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes Yes
Understands images– Yes–
Makes images Yes Yes Yes
Makes video No Yes No
Writes code No No Yes
Runs agents or automations Yes Yes–
Learns your brand or style– Yes No
Works in many languages Yes Yes Yes
Capabilities score8/ 1711/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeActiveCampaignCreatifyStripo
Plans

Starter

From about $15/mo billed yearly (1,000 contacts)

Solo owners starting with email automation.

Free

Free

Trying it out before you pay.

Free

Free

Trying it out.

PlusOur pick

From about $49/mo billed yearly (1,000 contacts)

Small businesses running email, landing pages and SMS.

Standard

$15/mo, or $10/mo billed yearly

A small store making a few ads a month.

Basic

$20/mo, or $200/yr

A small business sending a few campaigns a month.

Pro

From about $79/mo billed yearly (1,000 contacts)

Teams that want advanced targeting and attribution.

ProOur pick

$55/mo, or $38/mo billed yearly

Brands testing ads every week.

MediumOur pick

$45/mo, or $450/yr

In-house teams and small agencies.

Enterprise

Custom

Larger companies with security and CRM needs.

Max

$95/mo, or $66/mo billed yearly

Heavier users and small teams.

Pro

$125/mo, or $1,250/yr

Agencies with many clients.

Business

$195/mo, or $136/mo billed yearly

Agencies and in-house teams.

Prime

Custom

Large teams.

Enterprise

Custom

Large teams needing custom terms.

Which plan to pickPlus is the sweet spot for most small businesses because it adds landing pages and generative AI. Starter is fine if you only need simple automations. Prices on ActiveCampaign's own page load per contact count, so plug in your real list size before deciding.Pro is the plan that makes Creatify worth it, because ad cloning, competitor tracking and the ad agent start there. Try Standard or the free plan first to see how many credits your typical video uses. The API is priced separately, from $99 a month.Basic covers a business sending a few campaigns a month. Medium is the better fit for teams and small agencies, where 50 exports and two seats run out quickly. Extra members cost $10 each a month.

Key features

AttributeActiveCampaignCreatifyStripo
Standout features
  • Automation builder
  • Active Intelligence
  • Email campaigns
  • Segmentation
  • CRM and landing pages
  • 900+ integrations, API and MCP
  • URL to video
  • AI actors and avatars
  • Batch variations
  • Ad clone and competitor tracker
  • Ad agent and automations
  • API
  • Drag-and-drop and HTML editor
  • 1,600+ templates
  • Modules and brand library
  • AI copy and images
  • Testing
  • Export to 90+ platforms

Pros and cons

AttributeActiveCampaignCreatifyStripo
Pros
  • One of the best automation builders at this price
  • AI that drafts automations and campaigns from a description
  • Email, simple CRM, landing pages and SMS in one tool
  • Huge range of integrations, plus API and MCP on every plan
  • Large, well-rated user base on G2
  • Product link to finished ad in a few minutes
  • Large library of AI actors and custom avatars
  • Batch mode makes testing many hooks easy
  • Cheaper entry than Arcads
  • API for agencies and bulk work
  • Easy to use, with high ratings for ease of setup on G2
  • Large template library and reusable modules
  • Exports to almost any email platform
  • AI helpers for copy, images, alt text and translation
  • API and MCP connection
Cons
  • Gets expensive fast as your contact list grows
  • Reports of steep price rises at renewal and hard downgrades or cancellations
  • Mixed reviews of support, often email-only on lower plans
  • The automation builder takes time to learn well
  • No free plan, only a 14-day trial
  • Credits run out faster than expected and expire after two months
  • Many of the best templates and ad tools are locked to Pro and above
  • Complaints about refunds and hard-to-reach support
  • AI presenters can still look and sound artificial, and fixing a mispronounced word costs another render
  • Free plan's four exports a month is very limited
  • Paid plans are capped by exports, which agencies hit fast
  • AI image credits are small on lower plans
  • An extra tool to pay for if your email platform's own editor is good enough

Who each one is for

AttributeActiveCampaignCreatifyStripo
Best for
  • Email automations and customer journeys
  • Lead nurturing for service and B2B businesses
  • Welcome and abandoned cart sequences
  • Small teams that want email and a simple CRM together
  • UGC-style video ads from a product link
  • Testing many hooks and versions of one ad
  • Ads with AI presenters or your own avatar
  • Bulk video for agencies through the API
  • Designing responsive emails without code
  • Agencies working across many email platforms
  • Reusable branded email modules
  • Translating emails into other languages
You'll find it used by
  • Small businesses
  • Coaches and course sellers
  • B2B marketers
  • Agencies
  • E-commerce stores
  • E-commerce brands
  • Performance agencies
  • Media buyers
  • App marketers
  • Solo founders
  • Email marketers
  • Agencies
  • Designers
  • E-commerce teams

Questions people ask

Which is better, ActiveCampaign, Creatify or Stripo?

Stripo scores highest overall in our ratings (ActiveCampaign 3.8/5, Creatify 4.0/5 and Stripo 4.2/5). ActiveCampaign is best for email automations and customer journeys and lead nurturing for service and B2B businesses. Creatify is best for UGC-style video ads from a product link and testing many hooks and versions of one ad. Stripo is best for designing responsive emails without code and agencies working across many email platforms.

Which is cheaper, ActiveCampaign, Creatify or Stripo?

ActiveCampaign: Pricing isn't published; check the vendor's site for a quote. Creatify: There's a free plan, and paid plans start at $15/mo. Stripo: There's a free plan, and paid plans start at $20/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Marketing & Ads in the library.