Skip to content

Side-by-side comparison · Website & App Builders

10Web vs Base44 vs Wix

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

10Web

3.7

From $10/mo

Base44

3.7

From $16/mo

Best overall

Wix

3.8

From $17/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Small businesses and agencies that want an AI head start on a WordPress site with managed hosting.

Pick it if: Small business owners and operators who want an internal tool or customer app and don't want to touch any settings.

Wix3.8
Best overall

Pick it if: Small business owners and sole traders who want a site with bookings, payments and email without hiring a developer.

Overview

Attribute10WebBase44Wix
In one lineAI builder that makes you a WordPress website, with hosting included.An all-in-one app builder that sets up logins, data and hosting from your first prompt.Website builder that drafts your site from a prompt, with booking, shop and email tools.
Pricing modelPaidFreemiumFreemium
Starting price$10/mo$16/mo$17/mo
Free plan No Yes Yes
Works with Claude Code Yes No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute10WebBase44Wix
Overall rating3.73.73.8Winner
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
3.5
4.5
Output qualityHow good the results are before you fix them.
3.0
3.5
3.5
Value for moneyWhat you get for the price, including the free plan.
3.5
3.5
3.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.5
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute10WebBase44Wix
Access & platform
Free plan– Yes Yes
Mobile app– No Yes
Desktop app– No No
Browser extension– No–
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO– Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes–
Understands images– Yes–
Makes images Yes– Yes
Makes video No No–
Writes code Yes Yes No
Runs agents or automations Yes Yes Yes
Learns your brand or style– No–
Works in many languages Yes Yes Yes
Capabilities score8/ 1710/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute10WebBase44Wix
Plans

AI Starter

$10/mo billed yearly

One small-business website.

Free

Free

Trying it with a small experiment.

Free

Free

Trying the builder before paying.

AI PremiumOur pick

$15/mo billed yearly

A business with two sites, or wanting priority help.

StarterOur pick

$16/mo billed yearly

One simple app for your business.

Light

$17/mo billed yearly

A simple brochure site on your own domain.

AI Ultimate

$22.50/mo billed yearly

Busier sites that need speed.

Builder

$40/mo billed yearly

Building a couple of apps you keep improving.

CoreOur pick

$29/mo billed yearly

Small businesses taking bookings or payments.

Agency Starter

$42.50/mo billed yearly

Freelancers and agencies with client sites.

Pro

$80/mo billed yearly

Apps with real users and regular changes.

Business

$39/mo billed yearly

Shops and service businesses selling regularly.

Agency Core

$80/mo billed yearly

Agencies reselling sites under their own brand.

Elite

$160/mo billed yearly

Heavy builders who want code access.

Business Elite

$159/mo billed yearly

Larger stores and teams.

Enterprise

Custom

Companies rolling it out to teams.

Which plan to pickOne business site fits AI Starter; pick AI Premium if you want priority support or a second site. Prices shown are yearly at a discount, so note the renewal price, and use the 30-day money-back window to test it properly.Free is enough to find out whether you like it. Starter suits one simple internal tool, but watch the integration credits once staff start using it daily. The pricing page only shows yearly rates, which it says are 20 per cent cheaper than monthly, so ask what monthly billing costs before you commit.Most businesses should start on Core, the cheapest plan that takes payments and bookings. Light only suits a plain information site. Prices vary by country, so check what Wix shows you at checkout and note the renewal date.

Key features

Attribute10WebBase44Wix
Standout features
  • AI website builder
  • Redesign, clone and Figma agents
  • Drag-and-drop editor
  • Managed hosting
  • Store builder
  • Agency tools and API
  • Everything included
  • Chat to build
  • Integrations
  • Analytics
  • Custom domains
  • GitHub on Elite
  • AI website builder
  • Drag-and-drop editor
  • Bookings and scheduling
  • Online store and payments
  • Marketing tools
  • Developer platform and MCP

Pros and cons

Attribute10WebBase44Wix
Pros
  • Real WordPress underneath, so you aren't locked in
  • Hosting, backups and speed optimisation included
  • Can redesign an existing site or convert a Figma file
  • Strong agency and white-label options
  • Well rated on Trustpilot for support
  • Nothing to configure, everything is included from the first prompt
  • The friendliest builder for complete beginners
  • Free plan allows up to 5 apps
  • Analytics and user management built in
  • Backed by Wix, so it is likely to stick around
  • Very easy for non-technical owners
  • AI builder gets a draft live fast
  • Bookings, store, payments and email in one place
  • Large template and app library
  • Free plan to try before you pay
Cons
  • AI-generated sites look basic until you edit them
  • The Elementor and WordPress editing still has a learning curve
  • Headline prices depend on a yearly discount
  • Some users find it expensive for what the AI actually delivers
  • Hard to move your app elsewhere later
  • Integration credits keep running once the app is live
  • Less capable than Lovable or Bolt for complex apps
  • Only yearly prices are shown on the pricing page
  • Designs are plainer than Lovable or v0
  • Costs climb with domains, apps and add-ons, and renewal price rises are a common complaint
  • Billing and refund support draws regular complaints
  • Editor can lag on larger sites
  • Hard to switch templates later and you can't export your site to another platform
  • Designs are less flexible than Framer or Webflow

Who each one is for

Attribute10WebBase44Wix
Best for
  • Quick WordPress sites for small businesses
  • Redesigning or cloning an existing site
  • Agencies building many client sites
  • WooCommerce stores
  • Managed WordPress hosting
  • Internal tools and dashboards
  • Simple apps for customers
  • Complete beginners
  • Replacing a spreadsheet workflow
  • Service business sites with online booking
  • Small online shops
  • Getting a first site live in an afternoon
  • Owners who want site, payments and email in one place
You'll find it used by
  • Small businesses
  • Web agencies
  • Freelance designers
  • Online stores
  • Small business owners
  • Operators
  • Beginners
  • Consultants
  • Small business owners
  • Sole traders
  • Coaches and consultants
  • Local service businesses
  • Small shops

Questions people ask

Which is better, 10Web, Base44 or Wix?

Wix scores highest overall in our ratings (10Web 3.7/5, Base44 3.7/5 and Wix 3.8/5). 10Web is best for Quick WordPress sites for small businesses and redesigning or cloning an existing site. Base44 is best for internal tools and dashboards and simple apps for customers. Wix is best for service business sites with online booking and small online shops.

Which is cheaper, 10Web, Base44 or Wix?

10Web: There's no free plan. Paid plans start at $10/mo. Base44: There's a free plan, and paid plans start at $16/mo. Wix: There's a free plan, and paid plans start at $17/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Website & App Builders in the library.